Johannesburg, Monday, 19 January 2026 – Treble has designed and secured a new multi-year partnership with Nestlé BarOne as the Official Snack Supplier to Cricket South Africa (CSA). The partnership aligns one of South Africa’s most established brands with South African cricket, connecting BarOne’s long-standing association with energy and endurance to the physical and mental demands of the Proteas men’s and women’s teams. As part of the agreement, Nestlé BarOne will deliver in-stadium fan experiences at Proteas fixtures, supported by nationwide retail campaigns. The partnership centres on BarOne’s Big Bar One Energy campaign, which celebrates moments that demand sustained focus, resilience and performance, on and off the field. Kyle Nel, Managing Director at Treble, said the partnership reflects a deliberate focus on relevance and long-term value: “This partnership was built around alignment between the brand, the audience, and the culture of cricket. Our role was to structure it so it delivers commercial value while remaining authentic to fans.” Gavin Smith, Head of Business Development at Treble, added: “Cricket remains one of the most commercially powerful platforms in South African sport. Nestlé BarOne’s national footprint and everyday relevance make it a strong fit for CSA, particularly when the partnership is designed to live across retail, match-day, broadcast and digital environments.” In the official announcement issued by Cricket South Africa, CSA Chief Executive Officer Pholetsi Moseki welcomed Nestlé BarOne to the CSA family, citing the brand’s strong portfolio, commitment to accessibility, and alignment with CSA’s values. The partnership reinforces Treble’s role as a strategic broker, working with brands and rights holders to design sponsorships that deliver commercial impact, meaningful engagement, and long-term brand value.

Treble Group has facilitated a new partnership between The Hollywoodbets Sharks and SPAR, reinforcing the Sharks’ position as one of South Africa’s most commercially attractive and community-connected teams. The Sharks have proven to be a global sporting force to be reckoned with. Over the past two decades, they have grown from a provincial side into an internationally recognised franchise with a loyal fan base that stretches across South Africa and beyond. Their reach is unmatched, with over 1,3m followers across social channels, league-leading growth in Vodacom United Rugby Championship with +35% increase YoY in broadcast with the Sharks featuring in all 3 of the most viewed games of the season; and tens of thousands of fans filling Hollywoodbets Kings Park week after week. On the field, their attacking style of play has become a hallmark that resonates with supporters. Off the field, family-focused matchday experiences, from pre-game braais to live entertainment and a mascot adored by younger fans, showcase the Sharks’ ability to combine rugby with a unique culture of community and connection. The Hollywoodbets Sharks CEO, Shaun Bryans, said: “We are proud to welcome SPAR as part of the Sharks family. SPAR is a brand rooted in communities across South Africa, and its values align perfectly with ours. This partnership strengthens our bond with fans and reflects our shared commitment to community and meaningful experiences.” Treble Group Managing Director, Kyle Nel, added: “The Sharks are one of the most dynamic and commercially viable teams in South Africa, with a loyal and diverse supporter base. Securing a partnership with SPAR underlines the Sharks’ market strength and their ability to deliver long-term value. Treble is proud to have played a role in bringing this partnership to life and in continuing to grow the Sharks’ commercial platform.” The Hollywoodbets Sharks combine on-field success with deep community connection, making them one of South Africa’s most valuable rugby teams. Their ability to deliver for both fans and partners continues to attract meaningful, values-driven sponsorships.