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DHL Partners with Lifesaving South Africa

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DHL Express, the world’s leading international express services provider, announced their exciting new title partnership with Lifesaving South Africa (LSA) earlier on Thursday.

Treble is thrilled to have facilitated this new partnership between LSA and DHL, which will see an elevated commitment to keeping South Africa’s beaches, swimming pools and inland waterways safe.

The partnership will cover three key areas, including Primary Partner to LSA’s voluntary duty lifeguards, Naming Rights to the National Championships and Presenting Partner rights for the national Watersmart water safety programme.

Treble’s valued relationship with LSA, as their exclusive commercial and marketing agency for several years, has seen immense growth within LSA’s voluntary community, while also taking LSA’s annual sporting event, the Lifesaving South Africa National Championships to greater heights.

DHL is no stranger to the greater lifesaving community, having sponsored Surf Lifesaving Australia and Surf Lifesaving New Zealand since 2003, where they feature prominently on the beaches, while working closely with them to deliver on their water safety objectives.

DHL Express’ VP Marketing for Sub Saharan Africa, Megan Collinicos, is excited by the prospect of this new partnership. “We are particularly delighted to be partnering with LSA, as this is a unique opportunity to demonstrate our organisational purpose of Connecting People & Improving Lives. DHL recognises the importance of LSA’s mission to save lives and build better communities, and we look forward to playing our part in delivering water safety for all,” Collinicos said.

LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety across all communities in South Africa. Every year, LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.

DHL’s investment into LSA’s Watersmart Programme will ensure the drowning prevention programme reaches over 400 schools per annum while creating employment for 50 facilitator lifeguards. DHL will also be delivering an innovative Watersmart digital hub that will increase the reach dramatically, to ensure that the messaging of water safety is delivered to all.

The partnership will see DHL featured prominently on beaches, at swimming pools and inland waterways across South Africa, and over 4000 lifeguards across 86 clubs will receive new DHL LSA duty kit. All Lifesaving clubs will also receive duty area equipment including “Lifeguards on Duty” banners and for the beach clubs, new “Swim between the flags” patrol equipment to demarcate the safe swim zones on the beach.

Treble welcomes Wimpy’s LSA Sponsorship renewal

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The Treble team is delighted to announce that Wimpy has renewed its existing partnership as national associate sponsor to Lifesaving South Africa (LSA). In line with the family brand’s motto, “Enjoy every moment,” Wimpy will continue to partner with LSA to assist the lifesaving family in saving lives.

The Treble Group, which facilitated the initial partnership in 2019 between LSA and Wimpy, played an integral role in the renewal process. Treble Group MD, Kyle Nel, is looking forward to seeing the lifesaving community grow from strength to strength: “I am very excited about building on this existing relationship. LSA is a voluntary institution built on communities and families enjoying a healthy outdoor lifestyle on our beautiful coastlines and inland waterways.

“Wimpy epitomises these values by focusing on bringing families together, while also supporting a valuable cause that affects all South African communities in terms of water safety and saving lives. The renewal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa, and while the COVID-19 pandemic has come with its unprecedented challenges, this partnership serves as an acknowledgement of the selfless work done by the lifesaving volunteers. I wish both LSA and Wimpy every success in this continued partnership,” added Nel.

Wimpy’s sponsorship renewal sees their famous and well-loved brand continuing to support the three main pillars of Lifesaving South Africa, voluntary water safety, the Watersmart education program and Lifesaving SA Champs, which is expected to take place from 2-9 October in Gqeberha, formerly known as Port Elizabeth.

There will also be a greater reach for learners with LSA’s school Watersmart Program, which is vital in creating awareness amongst the youth around water safety to reduce drowning in South Africa and one of LSA’s most important objectives in ensuring South Africa’s beautiful coastlines, inland waterways and public swimming areas are safe for all South Africans.

“As a family brand, Wimpy is committed to ensuring that special memories created amongst families across South African beaches are happy and safe memories, under the caring eye of our volunteer lifeguards. By also partnering with the Watersmart education programme, it ensures the communities we serve, are better informed and skilled as to how to interact with water allowing for the creation of greater happy moments,” said Jacques Cronje, Marketing Manager, Famous Brands.

“Lifesaving South Africa welcomes the renewal of the relationship with Wimpy in our efforts to prevent drowning.  The brands of Lifesaving SA and Wimpy are synonymous with family and healthy and safe recreation. Our core mission is to channel massive efforts of energy to ensure that our young nippers and micro nippers, at all of our voluntary clubs, are taught to be water safe and competent in and around water bodies and to ensure they understand the risks and are able to mitigate those risks. Moving into the schools and communities, we view this partnership in taking our #WaterSmart campaign to greater scales to ensure that water safety reaches every vulnerable child and home,” said Dhaya Sewduth, Lifesaving South Africa President.

“While the COVID-19 pandemic has come with unprecedented challenges, this partnership serves as an acknowledgement of the selfless work performed by the volunteer lifeguards and their ever-present vigilance and watchfulness, so that one’s guard is not dropped. We are confident that the partnership with Wimpy will go a long way in promoting a safe, healthy and exciting lifestyle. For that we are grateful for the Wimpy sponsorship,” he concluded.

Treble and Lifesaving South Africa welcomes the ongoing support from Wimpy – a well-loved family brand that shares our passion for water safety to keep all communities in South Africa safe.

SunBet strike it lucky with WPPR

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The Treble Team is proud to announce that SunBet, the online betting arm of Sun International, has joined the Western Province Professional Rugby (WPPR) family as sponsors of the DHL Stormers and DHL Western Province teams.

SunBet, which offers a secure online platform through which bettors can bet on the outcome of games, will be an associate sponsor for both teams until the end of 2023.

The deal, which was exclusively brokered by the Treble Group, sees the Cape Town-based sports sponsorship agency securing a third sponsorship agreement that includes iconic sporting brands such as the Six Gun Grill Cape Cobras, Emirates Lions and the well-supported DHL Stormers and DHL WP.

Treble MD Kyle Nel is delighted with this new development and what value it brings: “Looking ahead we foresee exciting times in the rugby market with the unprecedented proposition of the DHL Stormers playing in the Pro16, which is a competitive northern hemisphere competition aligned with the top Irish, Italian, Scottish and Welsh clubs,” he said.

“Treble is proud to have played a major role in ensuring SunBet partners with a world-class rugby franchise that comes from a long and proud tradition of rugby excellence” says Nel. “We’ve recently seen SunBet partnering with the Six Gun Grill Cape Cobras and the Emirates Lions, so we are excited to see them joining forces with a leading rugby brand beginning a new journey with a new rugby stadium, which brings other exciting opportunities”

With SunBet being aligned with one of the oldest and most iconic rugby brands in the South African rugby, and now moving to the majestic Cape Town Stadium, there will be added value to the brands it represents. DHL Stormers are a team that has plenty of support around the country, and even the globe, having produced a number of leading Springbok stars over the years with talent that is the envy of other South African rugby teams.

The sponsorship makes SunBet the official sports betting partner of the teams, while the SunBet logo will feature on the shorts of the matchday kit of both the DHL Stormers and DHL Western Province going forward.

WPPR is proud to welcome a sponsor of SunBet’s standing at the beginning of an exciting new era for the DHL Stormers and DHL Western Province. The teams are at the start of a new chapter and SunBet’s support has further bolstered an impressive sponsorship portfolio, which links WPPR with top brands in the ongoing quest for excellence.

Sponsorship of the teams forms part of SunBet’s plans to expand its presence in the sports arena as it increases the number of games upon which bettors can bet on its secure, online, platform.

SunBet General Manager, Nitesh Matai, said that SunBet is proud to be associated with WPPR as a sponsor.

“Now fans can enjoy game time on TV as well as on our secure platform, where they can place bets against which team they think is most likely to win,” he said.