Durban, 21 July 2026 – Treble Group has successfully secured a new three-year partnership between Volkswagen Group Africa and the Hollywoodbets Sharks, with Volkswagen announced as the club’s Official Vehicle Partner. The partnership brings together two iconic South African brands through a shared commitment to performance, innovation and excellence, while reinforcing Volkswagen Group Africa’s continued investment in South African sport as the company celebrates 75 years in South Africa. According to the Hollywoodbets Sharks’ official partnership announcement, the agreement will see Volkswagen support the club throughout the season with official vehicles, helping to keep the team moving both on and off the field while creating opportunities for supporter engagement and brand activations over the next three seasons.  Treble Group worked alongside both organisations to identify the strategic opportunity, align commercial objectives and successfully conclude the partnership. Gavin Smith, Head of Business Development at Treble Group, said: “The strongest sponsorships are built on genuine strategic alignment rather than simple brand exposure. Volkswagen Group Africa and the Hollywoodbets Sharks share a commitment to excellence, performance and innovation, making this a natural partnership. We’re proud to have successfully secured an agreement that delivers long-term value for both organisations.” Kyle Nel, Managing Director of Treble Group, said: “Our focus is always on creating partnerships that achieve meaningful commercial outcomes for everyone involved. This agreement reflects the value of understanding both the objectives of a rights holder and the ambitions of a brand, then bringing them together in a way that creates long-term value beyond the sponsorship itself.” The partnership is effective immediately, with Volkswagen branding and activations rolling out across Hollywoodbets Sharks platforms and activities during the upcoming season.