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Volkswagen Group Africa partnership with the Hollywoodbets Sharks

Treble Group successfully secures Volkswagen Group Africa partnership with the Hollywoodbets Sharks

Durban, 21 July 2026 – Treble Group has successfully secured a new three-year partnership between Volkswagen Group Africa and the Hollywoodbets Sharks, with Volkswagen announced as the club’s Official Vehicle Partner. The partnership brings together two iconic South African brands through a shared commitment to performance, innovation and excellence, while reinforcing Volkswagen Group Africa’s continued investment in South African sport as the company celebrates 75 years in South Africa. According to the Hollywoodbets Sharks’ official partnership announcement, the agreement will see Volkswagen support the club throughout the season with official vehicles, helping to keep the team moving both on and off the field while creating opportunities for supporter engagement and brand activations over the next three seasons.  Treble Group worked alongside both organisations to identify the strategic opportunity, align commercial objectives and successfully conclude the partnership. Gavin Smith, Head of Business Development at Treble Group, said: “The strongest sponsorships are built on genuine strategic alignment rather than simple brand exposure. Volkswagen Group Africa and the Hollywoodbets Sharks share a commitment to excellence, performance and innovation, making this a natural partnership. We’re proud to have successfully secured an agreement that delivers long-term value for both organisations.” Kyle Nel, Managing Director of Treble Group, said: “Our focus is always on creating partnerships that achieve meaningful commercial outcomes for everyone involved. This agreement reflects the value of understanding both the objectives of a rights holder and the ambitions of a brand, then bringing them together in a way that creates long-term value beyond the sponsorship itself.” The partnership is effective immediately, with Volkswagen branding and activations rolling out across Hollywoodbets Sharks platforms and activities during the upcoming season.

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Treble Supports DHL Lifesaving SA Championships as Momentum Builds Toward 2026 World Championships

Treble Group will once again support the delivery of the DHL Lifesaving Championships South Africa, taking place in Gqeberha from 26 March to 1 April 2026. Treble has worked alongside Lifesaving South Africa since 2017, helping bring together partners, organisers and athletes around one of the country’s most distinctive sporting events, including the long-standing DHL partnership. The Championships is one of the largest events on the national sporting calendar. More than 1,200 athletes from clubs across the country are expected to compete in both surf and pool disciplines, spanning all age groups from Nippers to Masters. The surf events will take place at Kings Beach, including surf races, boards, skis and surf boat competition, while Newton Park Swimming Pool will host the national pool championships. Kyle Nel, Managing Director of Treble Group, says the Championships highlight the strength of the partnership supporting the sport. “The SA Championships reflect the strong alignment between DHL and Lifesaving South Africa, a partnership built on shared values of teamwork, readiness and service,” said Nel. “We are proud to support a sport where community service and elite competition go hand in hand.” Lifesaving occupies a unique place in global sport. Athletes must first qualify and serve as lifeguards before they are eligible to compete, placing community service at the heart of the sport. This year’s Championships take place in the lead-up to the Lifesaving World Championships, which will be hosted in Nelson Mandela Bay in November 2026. The global event is expected to welcome up to 6,000 athletes, coaches and officials from around the world, marking the return of the sport’s flagship international competition to African shores for the first time in more than three decades.  As preparations build toward the World Championships, the national event offers an early indication of the depth of South African talent and the country’s readiness to host the world’s leading lifesaving nations.  

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Nestle BarOne partners with Cricket SA

Treble Secures Multi-Year Partnership Between Nestlé BarOne and Cricket South Africa

Johannesburg, Monday, 19 January 2026 – Treble has designed and secured a new multi-year partnership with NestlĂ© BarOne as the Official Snack Supplier to Cricket South Africa (CSA). The partnership aligns one of South Africa’s most established brands with South African cricket, connecting BarOne’s long-standing association with energy and endurance to the physical and mental demands of the Proteas men’s and women’s teams. As part of the agreement, NestlĂ© BarOne will deliver in-stadium fan experiences at Proteas fixtures, supported by nationwide retail campaigns. The partnership centres on BarOne’s Big Bar One Energy campaign, which celebrates moments that demand sustained focus, resilience and performance, on and off the field. Kyle Nel, Managing Director at Treble, said the partnership reflects a deliberate focus on relevance and long-term value: “This partnership was built around alignment between the brand, the audience, and the culture of cricket. Our role was to structure it so it delivers commercial value while remaining authentic to fans.” Gavin Smith, Head of Business Development at Treble, added: “Cricket remains one of the most commercially powerful platforms in South African sport. NestlĂ© BarOne’s national footprint and everyday relevance make it a strong fit for CSA, particularly when the partnership is designed to live across retail, match-day, broadcast and digital environments.” In the official announcement issued by Cricket South Africa, CSA Chief Executive Officer Pholetsi Moseki welcomed NestlĂ© BarOne to the CSA family, citing the brand’s strong portfolio, commitment to accessibility, and alignment with CSA’s values. The partnership reinforces Treble’s role as a strategic broker, working with brands and rights holders to design sponsorships that deliver commercial impact, meaningful engagement, and long-term brand value.

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Treble Group successfully secures Volkswagen Group Africa partnership with the Hollywoodbets Sharks

Volkswagen Group Africa partnership with the Hollywoodbets Sharks

Durban, 21 July 2026 – Treble Group has successfully secured a new three-year partnership between Volkswagen Group Africa and the Hollywoodbets Sharks, with Volkswagen announced as the club’s Official Vehicle Partner.

The partnership brings together two iconic South African brands through a shared commitment to performance, innovation and excellence, while reinforcing Volkswagen Group Africa’s continued investment in South African sport as the company celebrates 75 years in South Africa.

According to the Hollywoodbets Sharks’ official partnership announcement, the agreement will see Volkswagen support the club throughout the season with official vehicles, helping to keep the team moving both on and off the field while creating opportunities for supporter engagement and brand activations over the next three seasons. 

Treble Group worked alongside both organisations to identify the strategic opportunity, align commercial objectives and successfully conclude the partnership.

Gavin Smith, Head of Business Development at Treble Group, said: “The strongest sponsorships are built on genuine strategic alignment rather than simple brand exposure. Volkswagen Group Africa and the Hollywoodbets Sharks share a commitment to excellence, performance and innovation, making this a natural partnership. We’re proud to have successfully secured an agreement that delivers long-term value for both organisations.”

Kyle Nel, Managing Director of Treble Group, said: “Our focus is always on creating partnerships that achieve meaningful commercial outcomes for everyone involved. This agreement reflects the value of understanding both the objectives of a rights holder and the ambitions of a brand, then bringing them together in a way that creates long-term value beyond the sponsorship itself.”

The partnership is effective immediately, with Volkswagen branding and activations rolling out across Hollywoodbets Sharks platforms and activities during the upcoming season.

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Durban, 21 July 2026 – Treble Group has successfully secured a new three-year partnership between Volkswagen Group Africa and the Hollywoodbets Sharks, …

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Treble Group will once again support the delivery of the DHL Lifesaving Championships South Africa, taking place in Gqeberha from 26 March …

Johannesburg, Monday, 19 January 2026 – Treble has designed and secured a new multi-year partnership with NestlĂ© BarOne as the Official Snack …