Another Successful Suncoast East Coast Radio Big Walk

The Treble Group are delighted and proud to see the Durban’s favourite walk grow from strength to strength, as over 20 000 walkers joined as one to enjoy the sights and sounds of its iconic promenade.

As official event organisers, Treble worked tirelessly to maintain a high standard of planning throughout to ensure all operations functioned optimally to unite over 20 000 people on Durban’s picturesque promenade. Family, friends and colleagues of all ages, backgrounds, fitness levels embraced this year’s theme ‘Walk Your Way’ as they basked in beautiful weather in what was another unforgettable experience.

A key part of the Big Walk experience is staging a fun, highly interactive event that showcases the beauty of Durban and its people. We worked seamlessly with our partners to deliver an intricate branding and staging solution, beginning at uShaka Marine World, where participants started their walk with live entertainment where East Coast Radio DJs entertained walkers from start to finish.

The finish line was, as always, at the majestic Moses Mabhida Stadium, which enhanced the walkers’ feeling of community. We then welcomed participants into People’s Park to celebrate their finish, and this year was particularly special with a variety of food and beverage options (starting with an ice-cold, complimentary aQuellé) and live entertainment by East Coast Radio.

Treble is honoured to be part of Durban’s biggest mass participation event, and to be in partnership with East Coast Radio and Suncoast.

We are already looking forward to 2025 for an even bigger and better experience!

Celebrating the Prescient Freedom Paddle – now in its seventh year!

The eagerly anticipated Prescient Freedom Paddle took centre stage on 27 April, which appropriately celebrates South Africa’s Freedom Day with a paddle around the iconic Robben Island.

Always seeking to raise the bar, Treble, and the event organisers, together with title sponsor, Prescient, and other long-term sponsors, have continued to make the event accessible to a wide variety of ocean paddle craft after introducing a short course in 2023. This ensured the Prescient Freedom Paddle becomes more accessible to the wider paddling community and we are proud to see it going from strength to strength.

Watch highlights of the 2024 Prescient Freedom Paddle:

Autumn Treble Talks Newsletter

Greetings from the Treble Team,

Autumn is here – a busy time for our team with several events and activations on the go and the beginning of autumn saw the 2024 DHL Lifesaving South African Championships in full swing at Addington Beach – situated near uShaka along Durban’s iconic beachfront and promenade.

As the exclusive commercial and marketing agency to DHL Lifesaving South Africa, while also being the brand activation agency for DHL Express in Sub-Saharan Africa, the Treble Group worked tirelessly to deliver this world-class lifesaving event.

With several months of pre-planning and working behind the scenes, it was richly rewarding to see months of event planning coming to fruition as 1200 of South Africa’s lifesaving specialists – from Nippers to Masters – competed at Marine Surf Lifesaving Club, with the pool events being staged at King’s Park Swimming Pool.

The National Champs brings families from across the country in a celebration and culmination of the Lifesaving season, where community and camaraderie play a huge role in making this event so unique – and one close to the Treble Team’s hearts.


PRESCIENT FREEDOM PADDLE

The eagerly anticipated Prescient Freedom Paddle took centre stage on 27 April, which appropriately celebrates South Africa’s Freedom Day with a paddle around the iconic Robben Island.

Always seeking to raise the bar, Treble, and the event organisers, together with title sponsor, Prescient, and other long-term sponsors, have continued to make the event accessible to a wide variety of ocean paddle craft after introducing a short course in 2023. This ensures the Prescient Freedom Paddle becomes more accessible to the wider paddling community and we are proud to see it going from strength to strength.

Watch highlights of the 2024 Prescient Freedom Paddle:


SUNCOAST EAST COAST RADIO BIG WALK

The Treble Group is preparing to welcome KwaZulu-Natal’s favourite walk, which returns to its usual May slot, as over 20 000 walkers get ready to enjoy the sights and sounds of Durban’s iconic promenade. As official event organisers, Treble has worked tirelessly in the buildup to maintain a high standard of meticulous planning throughout from ticket sales, registration, race-pack collection and full event-day management and experience.

You can view highlights of last year’s Suncoast East Coast Radio Big Walk below:


WE’D LIKE TO HEAR FROM YOU

As the Official Service Provider for the sale of all advertising space and inventory within the entire DHL Stadium and surrounding precinct, the Treble Group welcomes any enquiries around getting your brand in the game. For more information and contact details click here:

There are several exciting Sponsorship Opportunities, Activations and Event Management solutions that our team are currently working on, so please follow our Social Media pages for more details and opportunities that are tailored to suit your brands’ needs. Get in touch with us and contact info@treblegroup.com for more information.

Your best opportunity awaits!

Kind Regards
 
Kyle Nel and the Communications Team

Suncoast East Coast Radio Big Walk is Back!

Lace up your sneakers, synchronize your fitness gadgets, and get ready for the eagerly awaited KwaZulu-Natal [KZN] family event – the Suncoast East Coast Radio [ECR] Big Walk on Sunday, May 26th, 2024. 

Big Walk 2024

Click Here to purchase your tickets! 

Purchase your tickets by 26th March to take advantage of the early-bird discount, R120.

This is not just a walk; it’s a celebration of community, joy, and individuality. Walk Your Way with the Suncoast ECR Big Walk, an event that invites participants to embrace the walk in their own unique style. Whether you’re a speed walker making a beeline for the finish line, a social butterfly strolling with friends, or someone who relishes the scenic route accompanied by your favourite tunes, the Big Walk celebrates the diversity of movement.

The starting point is uShaka Marine World and continues past Suncoast and ends at the vibrant People’s Park Moses Mabhida. Participants can choose between the 5km or 10km distances, catering to various fitness levels. Elevating the walking experience, participants will be entertained all the way with an array of activities, including live music, entertainment at the water stations, and thrilling giveaways. Suncoast is back for its second year as the Big Walk’s main partner. 

Secure your spot at www.durbanbigwalk.co.za/ for just R150 per person. Take advantage of the early bird offer, registering for only R120 before March 26th. Extend the invitation to your family, friends, and colleagues, and let them join you as you Walk Your Way, creating memories that will last a lifetime.

Click Here to purchase your tickets online!

For more details on the Suncoast ECR Big Walk, tune in to East Coast Radio live on https://www.ecr.co.za/shows/listen-live/  and stay connected across all digital platforms, including Facebook, Instagram, X, and LinkedIn, and be part of this exhilarating celebration. Lace up those sneakers, KZN – the Big Walk awaits!

We are Hiring! Sponsorship Sales Manager

The Treble Group is seeking an experienced Sponsorship Sales Manager for a permanent business development lead position. The position will be based in Cape Town and report into the Managing Director. Candidates should possess strong sales process, administrative and communication skills. Critical to the roles will be the ability to show a proven sales track record and experience in developing purpose-led client specific marketing propositions.

Furthermore, the job will require the candidate to:

  • Engage with rights holders as to their sponsorship offering and marketing these sponsorship opportunities on their behalf.
  • Develop new acquisition pipeline and sales strategy.
  • Manage and report on the sales pipeline process.
  • Develop and structure sponsorship proposals for various rights holders that Treble represents.
  • Develop customised presentations utilising new and existing products with the ability to incorporate research and purpose led insights to provide compelling propositions for potential partners.
  • Work closely with Treble’s communications and creative team to aid in the design of customized sales presentations for prospective partners;
  • Research and review data, media research, creative sponsorship leveraging examples and potential partners brand marketing information to incorporate into sales process.
  • Present proposals to specific potential partners.
  • Facilitate the exchange of all necessary business documents throughout the sales process.
  • Respond to research inquiries from both internal and external contacts.
  • Maintain relationships and communication with all secured partners, aimed at ensuring partners’ satisfaction, retention and future renewal.

Company Description

The Treble Group is an international sports marketing agency, with offices in South Africa and the UK, offering a holistic marketing solution in the fields of sport and entertainment. We have a strong track record in working with both rights holders and sponsors to develop and manage sponsorship programmes, world-class events and innovative sponsorship leveraging programmes.

Requirements

  • Sales experience with a track record of negotiating successful commercial partnerships.
  • 4+ years of Marketing Agency work experience overall.
  • Marketing Degree / Diploma or relevant Sales Experience
  • Experience working at a sports agency is highly desirable.
  • Proficiency in Microsoft Excel, Word and PowerPoint a must.
  • Own transport

Advantageous

  • General understanding of the Sports Marketing sector.

Personal Skills/Attributes

  • A self-starter with a demonstrable ability to drive revenue through new growth opportunities.
  • Ability to work to and exceed commercial targets.
  • A very positive attitude, as well as being a determined individual with a willingness to go the extra mile for the business.
  • A strong team player who is able to submerge themselves into the business, collaborate and grow as a cohesive unit.
  • High personal expectations of performance.
  • Proven ability to build and maintain strong working relationships with clients, rights holders and colleagues.
  • Excellent written and oral communication with strong problem-solving skills.
  • Strategic thinker who can develop a clear understanding of a client’s marketing objectives.
  • Ability to interact and present to clients and ad agencies.
  • Ability to handle multiple projects and shift priorities in a fast-paced environment.
  • Work individually and in a team.
  • Strong work ethic.

Type

Full time, four month’s probation.

Salary

Salary depends on skills and experience and will incorporate a basic and commission structure.

Reporting

The Sponsorship Sales Manager will report to the Managing Director. The position also interfaces with varying levels of staff at Treble.

Seniority Level

Mid

Give Preference

Employment Equity Position

 

Send us your CV along with a Cover Letter to info@treblegroup.com

Summer Treble Talks Newsletter

Greetings to you all,

Christmas is almost upon us and there has been so much to look back on in 2023. From a sporting perspective it has been another successful year in the annals of Springbok rugby. Our Treble UK team can boast they played a strategic sponsorship role in the buildup to Siya Kolisi’s successful green and gold defence of their 2019 Rugby World Cup title – thanks to that record Qatar Airways Cup win over the All Blacks in front of a sell-out crowd at Twickenham.

But it was the narrow 12-11 win over the Boks’ fiercest foes in Paris that really counted and kicked off a week of national celebrations. Humbled and over-awed was the reaction of Springbok captain Siya Kolisi and his team when they walked out to thousands of Springbok supporters at OR Tambo International Airport in Johannesburg.

This was only the beginning of scenes reminiscent of 1995, 2007 and 2019. Once again, for the third time since 2007, Treble worked closely together with SA Rugby to successfully organise the nationwide Rugby World Cup Trophy Tour. The planning of this project is mammoth and with little time to get ready from the final whistle late on Saturday night to the player’s arrival back just days later in South Africa. But Treble’s experienced team once again delivered and ensure that South Africa shared another historic moment with their heroes. Being in the middle of it all was a truly unique experience.

SVNS CPT HEAVEN

Following on from the green gold and heroics in France, the newly rebranded HSBC SVNS Series kicked off in Dubai and was immediately followed up several days later with the Cape Town edition in the second week of December. Kudos to World Rugby on bringing this incredible rebrand to life as this year was unlike no other.

To witness the rugby-loving public staying and partying to a whole new tune at DHL Stadium clearly illustrates that the realm of experiential marketing is the key to unlocking future fan engagement – one that keeps spectators happily entertained in and around the stadium, especially when their teams aren’t playing.

Since 2015, Treble has delivered world-class food & beverage solutions at DHL Stadium for the Cape Town leg of the formerly known HSBC World Sevens Series, and the 2023 certainly brought the extraordinary to fan engagement. Well done to our entire bar management team and to all the vendors who played such a valuable role in maximising the entire fan experience and showing the world that the Mother City does indeed know how to party.

LIFESAVING SA WATERSMART GOES DIGITAL

The Treble Group is also delighted to announce that after the success of Lifesaving South Africa’s (LSA) WaterSmart School programme, in partnership with the Department of Education and DHL, LSA has launched a free online e-learning WaterSmart hub, making water safety content accessible online to all South Africans.

While water safety training does take place in South Africa, its reach is limited. This is because these specific programmes currently depend on in-person instruction conducted by volunteers, such as those working with LSA. That’s why it gives the Treble Group great pride to be involved in making a valuable life skill become available to an even wider audience.

In addition to this new online learning hub, the Treble team has managed to facilitate in all of DHL Lifesaving SA’s duty kit being delivered to lifeguards nationwide. Over 3500 sets of DHL-branded duty kit have been packaged and delivered to all voluntary lifeguards across South Africa, while also providing clubs with gazebos, duty banners, duty patrol flags and umbrellas for the summer season. This also included the planning and execution of the DHL Africa WaterSmart activations around the country during December, where LifesavIng SA’s lifeguards engage with the public in fun beach activities while learning to be safe around water.


WE’D LIKE TO HEAR FROM YOU

As the Official Service Provider for the sale of all advertising space and inventory within the entire DHL Stadium and surrounding precinct, the Treble Group welcomes any enquiries around getting your brand in the game. For more information and contact details please click here.

There are several exciting Sponsorship Opportunities, Activations and Event Management solutions that our team are currently working on with the 2024 DHL Lifesaving SA National Championships, the 2024 Prescient Freedom Paddle and several other events on the horizon. Please follow our Social Media pages for more details and opportunities that are tailored to suit your brands’ needs. Get in touch with us and contact info@treblegroup.com for more information.

Our Treble UK team continues to establish itself in the international market, with a core focus on Formula One, English Football and International Rugby. The Treble UK leadership and management is extremely experienced and driving several strategic conversations for brands and rightsholders. Contact us for more information.

Your best opportunity awaits!

Kind Regards

Kyle Nel and the Communications Team

Lifesaving SA and DHL launch an online water safety learning platform

The Treble Group is delighted to announce that after the success of Lifesaving South Africa’s (LSA) WaterSmart School programme, in partnership with the Department of Education and DHL, LSA has launched a free online e-learning WaterSmart hub, making water safety content accessible online to all South Africans.

While water safety training does take place in South Africa, its reach is limited. This is because these specific programmes currently depend on in-person instruction conducted by volunteers, such as those working with LSA. That is why it gives the Treble Group great pride to be involved in making a valuable life skill become available to an even wider audience.

Treble Group Account Manager, Carmen Taylor is proud to have played an integral role in this initiative coming to fruition: “It has been a privilege to be involved in such a rewarding project for which Treble helped facilitate and develop for LSA and DHL,” Taylor said. “Having worked with LSA since 2017, this is a huge milestone for the organisation to digitise their content to reach even more children in schools across South Africa.

“Being a parent myself, water safety is top of mind throughout the summer months,” Taylor added. “My children have participated in the programme, which is easy to use and navigate through the various modules. They loved the simplicity of the online platform – especially the interactive quizzes and spot the risks, but most importantly they acquired the necessary tools and knowledge to keep safe around water while also helping others in danger.”

In 2016, Lifesaving SA launched WaterSmart, a paper-based educational programme written for the Department of Education Life Skills Orientation curriculum for grades 4-6. Since its inception, each year 50 lifeguard facilitators present this programme in hundreds of underprivileged schools, thanks to the sponsorship from corporates such as DHL, who through its partnership with Lifesaving South Africa, connect people and help save lives.

In 2021 the KZN Department of Education partnered with Lifesaving SA where 6700 teachers and supervisors were trained to present the programme in their classrooms. In 2022 the programme was presented to 607 770 learners in more than 6000 schools, reaching over a million learners to date.

The DHL Lifesaving WaterSmart Online Hub seeks to address the problem of drowning in South Africa by teaching learners about the various dangers water poses, empowering them to better manage risks and maintain a constant awareness and vigilance whenever water is around.

The hub includes animated video content and interactive quizzes and spot the risks, making it fun and easy for children to learn about water safety and prevent drowning. The characters and scenes are presented in a simple, easy to understand format, allowing a greater audience to be reached. The content draws upon materials already developed by LSA for in-person training, including the character of “Resci,” who guides learners through the content. Teachers and parents are guided with learning plans, downloadable resources such as workbooks, readers, and posters to assist with delivering the programme to their learners and after each module is completed the learner is presented with a certificate.

Jed Michaletos, Managing Director of DHL Express South Africa, expressed his delight, adding, “As a business, we talk about delivering excellence in a digital world, so when we had the opportunity to work with the Lifesaving SA team to digitize their learning materials, we jumped at it. This will increase the reach of the programme dramatically through ease of access – and really help deliver the message of water safety, to all. This project is a true demonstration of our organisational purpose, of Connecting People and Improving Lives.”

With summer having finally arrived after a long and wet winter, DHL and Lifesaving SA want to ensure that children are taught how to be safe around water to prevent unnecessary drownings because one life lost to drowning is one life too many.

To access the hub, please click here

Spring Treble Talks Newsletter

Greetings to you all,

Spring is around the corner, and we can’t believe we are fast approaching the business end of 2023 – but more importantly the Springboks have embarked on their Rugby World Cup defence as the world’s oval-balled eyes have shifted focus on France 2023.

The Springboks’ leadup to rugby’s showpiece event included a warm-up Test match against the All Blacks in August at Twickenham, which saw our Treble UK team identify and assist Qatar Airways in securing and shaping the Qatar Airways Cup between these two rugby heavyweights.

Having strategically advised Qatar Airways to enter the Global Rugby market through their United Rugby Championship and European Professional Club Rugby partnerships, we are thrilled to have played a key role in showcasing two of the world’s biggest rugby brands, and the wonderful spectacle that was delivered to the 82 000 spectators at the ‘Home of Rugby’.

Treble UK continues to establish itself in the international market, with a core focus on Formula One, English Football and International Rugby. The Treble UK leadership and management is extremely experienced and driving several strategic conversations for brands and rightsholders. With the Qatar Airways Cup in mind, there are other projects in the pipeline. Contact us for more information.

The Vodacom United Rugby Championship will also return with a bang as the DHL Stormers begin another exciting season that will also include the Investec Champions Cup action staged in-between. As always, our activation team will be hitting the ground running to ensure we deliver an unmatched experience for the fans at DHL Stadium.

Talking about DHL Stadium, December is jam-packed with rugby matches from the Vodacom URC and Investec Champions Cup matches as well as hosting the HSBC SVNS ape Town tournament, which has undergone a major rebrand with even more exciting fan engagement to look forward to, with the key aim to deliver the ultimate in immersive experiences, a unique festival of sport, entertainment and culture set against stunning backdrops.

As the Official Service Provider for the sale of all advertising space and inventory within the entire DHL Stadium and surrounding precinct, the Treble Group welcomes any enquiries around getting your brand in the game. For more information and contact details please click here.

TREBLE 99 NPC – NTWASAHLOBO PRIMARY SCHOOL FIELDS

We are also delighted to share with you our Treble 99 NPC initiative, which was the development of two rugby fields at the Ntwasahlobo Primary School sporting grounds in Khayelitsha. The hard work and meticulous planning of this project came to fruition in June with the official opening that saw coaches and playing members of the DHL Stormers and DHL WP Rugby team present to conduct a coaching clinic for the Ntwasahlobo Primary School learners.

Treble 99 NPC, along with the generous donation from SunBet Cares, initiated a two-phase project with the sole focus to build two junior-sized rugby fields on the existing land, which was basically a sand pit, and an installation of a borehole system to maintain the field and ensure its sustainability for years to come. You can view the official opening here

SUNCOAST EAST COAST RADIO BIG WALK RETURNS

The Treble Group welcomed the return of KwaZulu-Natal’s favourite walk in June, as over 20 000 walkers joined as one to enjoy the sights and sounds of Durban’s iconic promenade. As official event organisers, Treble worked tirelessly to maintain a high standard of meticulous planning throughout from ticket sales, registration, race-pack collection and full event-day management and experience.

Families, friends and colleagues of all ages, backgrounds, and fitness levels basked in beautiful weather in what was another unforgettable experience and heralded the return of this much-loved event since 2019 – due to the Covid-19 pandemic. You can view highlights of the Suncoast East Coast Radio Big Walk here

SPUR ACTIVATIONS

We are delighted to share with you that the ‘The Springboks Take Over Spur’ video for Spur’s digital platforms – thanks to their partnership with the Springboks – was awarded the ‘Ad of the Month’ for August by MarkLives.com. You can view the video here

Being the account management agency for Spur’s sponsorship as the Official Restaurant of the Springboks, the Treble Group leveraged their sponsorship digitally after only having two domestic tests in 2023. This included creating several video assets using their rights around player appearances, mascot activation and branding of ball retrievers.

Treble also created, managed, and implemented a mascot activation in early-July, which brought 23 children to the Springboks vs Australia Test match at Loftus Versfeld. Kit was provided to ensure the mascots were proudly dressed in Springbok green as they walked on to the field with the Springboks to line up to sing the national anthem with pride.


WE’D LIKE TO HEAR FROM YOU

There are several exciting Sponsorship Opportunities, Activations and Event Management solutions that our team are currently working on with the HSBC Sevens World Series at DHL Stadium, the 2024 DHL Lifesaving SA National Championships, and the 2024 Prescient Freedom Paddle on the horizon, but we are especially excited in being involved with the #SA20 Franchise, the Pretoria Capitals. The formalities begin with the eagerly anticipated player auction happening in September, so please follow our Social Media pages for more details and opportunities that are tailored to suit your brands’ needs. Get in touch with us and contact info@treblegroup.com for more information.

Your best opportunity awaits!

Kind Regards

Kyle Nel and the Communications Team

Cape Town joins HSBC SVNS revolution – the ultimate festival of immersive experiences

Cape Town has been announced as one of eight iconic festivals that comprise the HSBC SVNS, a new era for rugby sevens launched today.

  • SVNS will deliver immersive experiences, the world’s best men’s and women’s athletes and a bold ambition to supercharge rugby’s growth
  • HSBC recommits as title partner of the revamped series as rugby’s Olympic format targets new markets
  • Over a 12-year partnership, HSBC has been integral to the growth of the sport by championing the women’s game, putting over 558,962 individuals through grassroots programmes and helping drive expansion to new markets
  • SVNS brand identity reflects summer vibes, aligning all locations for the first time
  • Destination SVNS launched, a vibrant campaign that positions the annual series as the go-to destination for people looking for a great time

Cape Town has been confirmed as one of the eight iconic destinations that comprise HSBC SVNS, World Rugby’s revamped and rebranded global celebration of rugby sevens launched on Tuesday.

With a bold ambition to supercharge rugby’s global reach and appeal by being more relevant and accessible to younger, leisure-hungry audiences, SVNS aims to deliver the ultimate in immersive experiences, a unique festival of sport, entertainment and culture set against stunning backdrops.

Launching in December 2023, SVNS festivals will provide the annual platform for the world’s best sevens athletes to shine with 12 men’s and women’s teams sharing a global stage at the same location.

Cape Town has been retained on the re-imagined series as it has entrenched itself as one of South Africa’s pre-eminent FOMO events in any genre ever since the South African leg of the series moved to the Mother City in 2015.

More than 620,000 supporters have streamed through the Cape Town Stadium gates in the past six tournaments, making it one of the best-attended live events in South Africa, while no fewer than six different men’s and women’s teams have been crowned champions.

HBSC SVNS – Festival dates

Dubai, UAE – 2-3 December, 2023
Cape Town, South Africa – 9-10 December, 2023
Perth, Australia – 26-28 January, 2024
Vancouver, Canada – 23-25 February, 2024
Los Angeles, USA – 2-3 March, 2024
Hong Kong, Hong Kong SAR China – 5-7 April 2024
Singapore, Singapore – 3-5 May 2024
Madrid, Spain – 31 May-2 June, 2024

All dates and venues correct at time of publication and are subject to change.

For the latest information on tickets, fans should visit the new SVNS.com website to find out more.

World Rugby Chief Executive Alan Gilpin said: “We are excited to be launching HSBC SVNS, the supercharged new identity for our Olympic format, with iconic destinations and a new concept on and off the field, broadening the reach and appeal of the sport beyond its traditional audiences.

“Our ambition is for SVNS to be at the forefront of our growth strategy, appealing to a younger, leisure-hungry audience. In eight iconic destinations played over seven months, we will bring together a truly immersive festival of rugby, music, food and experiences to create the ultimate weekend-long get together for young people, the hottest ticket and open a new era for the sport.

“For the first time in rugby sevens history, all locations will be unified under the same approach, meaning that the overall experience is the same and we can optimise commercial revenue for reinvestment, including playing our part in ensuring that sevens is a viable career path for the talented players and Olympians.

“We are delighted to be extending our long-standing and impactful title partnership with HSBC. They share our passion to grow the sport in new nations and communities and have played an instrumental role in advancing the reach and success of the sport, particularly at the community game level. We are excited by the opportunity we have in front of us to work with HSBC to take SVNS to the next level.”

Summer vibes, festival feel

Off the field, SVNS is all about summertime vibes. Sun-soaked days and unique experiences as rugby, music, food, and wellbeing combine to attract a new generation of audiences. Celebrating cuisine and culture, each SVNS destination will celebrate its unique local flavour, adding to the overall excitement and enjoyment of the events across the globe. There will also be a range of competitive and social sports for all at SVNS festivals, from non-contact rugby to functional fitness. Every event will deliver something unique.

New format, gender parity

Each event is designed to enable the world’s top players to be at their best. Following consultation with players, fans, broadcasters and unions, the competition format has been revamped with SVNS set to deliver even more drama, excitement and jeopardy.

The top eight placed teams, based on cumulative series points, at the conclusion of Singapore SVNS will secure their opportunity to compete in the new ‘winner takes all’ Grand Final in Madrid, where the women’s and men’s SVNS champions will be crowned.

The drama does not end there. Madrid will also play host to the high stakes relegation play-off competition where teams ranked ninth to 12th will join the top four teams from the World Rugby Sevens Challenger Series. The top four placed teams of this play-off will secure their place on next year’s SVNS.

Under the new model, SVNS delivers gender parity with all seven rounds and the Grand Final featuring combined men’s and women’s competitions and equal participation fees, with a 70 per cent uplift in World Rugby’s investment in participation fees as a commitment to sustainable growth.

“The HSBC SVNS Cape Town experience just exploded to a whole new level,” said SA Rugby CEO Rian Oberholzer.

“We have long thought about expanding and enhancing the spectator experience and the new HSBC SVNS delivers exactly that, making for an exciting new departure – we’re honoured to be chosen as one of the host cities.

“It will go from a rugby event to a festival experience, unlike anything else we’ve seen at rugby before. The proposed changes to the tournament format and the new plans for an even better fan experience will ensure everyone who attends in Cape Town in December, will be blown away. We certainly can’t wait for the action to start.”

Continuation of an impactful and innovative partnership with HSBC

 Continuing 12 years of passionate support of rugby sevens, HSBC has been confirmed as SVNS title partner in a four-year deal. The renewal is a continuation of a hugely successful long-term partnership between HSBC and World Rugby that has created opportunities for players and fans all over the world. Alongside World Rugby, HSBC has been committed to the future of the women’s rugby and has helped 558,962 young people pick up a rugby ball through grassroots programmes.

HSBC Group Chief Executive, Noel Quinn said: “Through many years of working closely with World Rugby to showcase and support the sport around the world, HSBC has become synonymous with the World Rugby Sevens.

“I’m particularly proud of the new opportunities that we have helped to open up by taking the sport into new markets, supporting the growth of the women’s game and giving tens of thousands of young people the chance to try rugby for the first time. I’m delighted that our hugely successful partnership with World Rugby will continue for years to come, and that HSBC will be able to help the sport reach even greater heights.”

HSBC Ambassador and former USA 7s captain, Abby Gustaitis added: “Having recently come to the end of my HSBC SVNS playing career, I am so delighted that the next generation of female sevens players will be part of a series that is completely equal in terms of schedule and pay. HSBC has been a huge supporter of the growth of the women’s game and today’s announcement is a huge step in making rugby a sport that is fully equal for all.”

To mark the launch, a new ‘Destination: SVNS’ campaign, has been unveiled celebrating the new, vibrant SVNS brand and positions SVNS as the ultimate summer style destination, packed with entertainment and immersive experiences from sunrise to sunset.

The new series follows a widespread and comprehensive consultation process, involving representatives from participating teams, existing tournament hosts, the International Rugby Players, player welfare representatives and fans.

Issued by SA Rugby Communications 

Suncoast East Coast Radio Durban Big Walk Back With a Bang

The Treble Group are delighted and proud to see the return of Durban’s favourite walk, as over 20 000 walkers joined as one to enjoy the sights and sounds of its iconic promenade.

After a hiatus of four years due to the Covid-19 Pandemic, a new headline sponsor – Suncoast – joined the fray with KwaZulu-Natal’s No 1 radio station, East Coast Radio.

As official event organisers, Treble worked tirelessly to maintain a high standard of planning throughout to ensure all operations functioned optimally to unite over 20 000 people on Durban’s picturesque promenade. Family, friends and colleagues of all ages, backgrounds, fitness levels basked in beautiful weather in what was another unforgettable experience.

A key part of the Big Walk experience is staging a fun, highly interactive event that showcases the beauty of Durban and its people. We worked seamlessly with our partners to deliver an intricate branding and staging solution, beginning at uShaka Marine World, where participants started their walk with live entertainment and a distinct vibe of unity.

We continued the experience by ensuring our entrants remained hydrated, while being mindful of our precious planet by making sure that all recyclable items such as plastic were picked up along the route during and after the event.

The finish line was, as always, at the majestic Moses Mabhida Stadium, which enhanced the walkers’ feeling of community. We then welcomed participants into People’s Park to celebrate their finish, with a variety of food and beverage options (starting with an ice-cold, complimentary aQuellé) and live entertainment by East Coast Radio.

Treble is honoured to be part of Durban’s biggest mass participation event, and to be in partnership with East Coast Radio and Suncoast.

We are already looking forward to 2024 for an even bigger and better experience!