Treble Group has facilitated a new partnership between The Hollywoodbets Sharks and SPAR, reinforcing the Sharks’ position as one of South Africa’s most commercially attractive and community-connected teams. The Sharks have proven to be a global sporting force to be reckoned with. Over the past two decades, they have grown from a provincial side into an internationally recognised franchise with a loyal fan base that stretches across South Africa and beyond. Their reach is unmatched, with over 1,3m followers across social channels, league-leading growth in Vodacom United Rugby Championship with +35% increase YoY in broadcast with the Sharks featuring in all 3 of the most viewed games of the season; and tens of thousands of fans filling Hollywoodbets Kings Park week after week. On the field, their attacking style of play has become a hallmark that resonates with supporters. Off the field, family-focused matchday experiences, from pre-game braais to live entertainment and a mascot adored by younger fans, showcase the Sharks’ ability to combine rugby with a unique culture of community and connection. The Hollywoodbets Sharks CEO, Shaun Bryans, said: “We are proud to welcome SPAR as part of the Sharks family. SPAR is a brand rooted in communities across South Africa, and its values align perfectly with ours. This partnership strengthens our bond with fans and reflects our shared commitment to community and meaningful experiences.” Treble Group Managing Director, Kyle Nel, added: “The Sharks are one of the most dynamic and commercially viable teams in South Africa, with a loyal and diverse supporter base. Securing a partnership with SPAR underlines the Sharks’ market strength and their ability to deliver long-term value. Treble is proud to have played a role in bringing this partnership to life and in continuing to grow the Sharks’ commercial platform.” The Hollywoodbets Sharks combine on-field success with deep community connection, making them one of South Africa’s most valuable rugby teams. Their ability to deliver for both fans and partners continues to attract meaningful, values-driven sponsorships.

Treble Group has been appointed to manage DHL’s digital activations for the upcoming 2025 British & Irish Lions Tour to Australia. The campaign will focus on connecting fans across the globe through engaging, high-impact digital content. With a strong track record of delivering successful activations across rugby, football and lifestyle events, Treble brings more than two decades of sponsorship and digital marketing experience to the project. The campaign will reflect DHL’s core values and global brand identity while enhancing fan connection during one of rugby’s most iconic tours. “The Lions Tour is one of rugby’s most celebrated traditions and DHL plays a central role in bringing that story to life. We are excited to help expand that experience online, connecting fans in ways that are engaging, meaningful and true to DHL’s identity,” said Jeremy Lewis, Head of Business Development at Treble Group.

Treble celebrates the recognition of DHL Lifesaving South Africa at the recent Hollard Sport Industry Awards, where the campaign received acclaim for its impact and alignment with brand purpose. As the long-time delivery partner of DHL Lifesaving SA, Treble supports all aspects of sponsorship delivery, from branding and logistics to event operations and digital strategy. The 2024/25 season was a standout example of the partnership’s reach and relevance, with meaningful initiatives that reflected DHL’s commitment to connecting people and saving lives. Over 1,000 professional lifeguards across 14 municipalities were equipped with essential DHL duty kit and equipment, including gazebos, umbrellas, and patrol flags. For the voluntary clubs, Treble managed the delivery of 2,700 sets of shirts, shorts, and hats, along with 1,500 anoraks and new branded duty swimming costumes rolled out nationwide. Permanent DHL branding was expanded to three more high-traffic beaches, now visible year-round at ten clubs across the country. The DHL Watersmart Program also reached new milestones, with more than 54,000 learners participating in face-to-face training and nearly 25,000 users engaging with the new e-learning hub. Treble helped coordinate twelve major summer activations, including high-profile events at Clifton, Kings Beach, and the Midmar Mile. These activations raised awareness around lifesaving, water safety, and the sport itself — while reinforcing DHL’s strong visual presence and brand purpose. At the 2024 World Lifesaving Championships in Australia, DHL’s support helped South African athletes compete at the highest level, several of whom returned as world champions. National pride was again on full display at the DHL Lifesaving SA Championships in Gqeberha, where Kings Beach and Newton Park hosted a memorable week of top-tier competition. “It’s always rewarding to work on campaigns that genuinely make a difference. The synergy between DHL and Lifesaving SA is real, and we’re proud to help shape a partnership that honours everyday heroes,” said Carmen Taylor, Senior Account Manager at Treble Group.