Sports Sponsorship: Impact on a Global Scale

TURNING PASSIONATE FANS INTO LOYAL CUSTOMERS

Treble connects brands with the right opportunities to create experiences that fans remember, delivering commercial success through the power of sport.

From Vision to Reality - We Make It Happen

Proven success in sports marketing

From securing high-value sports sponsorships to executing world-class activations and iconic events, Treble has a track record of delivering, on time, every time. With deep industry relationships and commercial expertise, we connect brands with the right sports opportunities.The result? Partnerships that leave a lasting impact—on and off the field.

Unlock new revenue streams

Sports Sponsorship

We help rights holders maximise their commercial potential by structuring strategic sponsorship deals, creating valuable brand partnerships, and enhancing fan engagement opportunities.

Spur x Springboks

Grew a long-standing relationship with Spur to make them the official restaurant of the Springboks.

DHL x Stormers Rugby

Keeping DHL front and centre with one of South Africa’s most loved rugby teams.

DHL x Western Province Rugby

Secured the partnership for what is now known as DHL Western Province that participates in the annual and Vodacom Cup tournaments.

DHL x Cape Town Stadium

Secured the strategic naming rights deal between DHL and the City of Cape Town – now proudly known as DHL Stadium.

Qatar Airways x EPCR

Brokered Qatar Airways’ partnership as the official airline of the Investec Cup, one of rugby’s most prestigious tournaments.

Qatar Airways x URC

Elevated Qatar Airways’ global reach by securing its official airline status with the United Rugby Championship.

DHL x Lifesaving South Africa

Brought DHL and Lifesaving South Africa together in a partnership dedicated to saving lives.

Prescient x Freedom Paddle

Secured the naming rights to one of South Africa’s largest ocean paddling races.

Assos x Team Qhubeka

Secured title sponsorship for South Africa’s UCI WorldTeam – the first African team to ride the Tour de France.

Tsogo Sun x Stellenbosch FC

Official hotel and kit partner, providing top-tier accommodation and support while securing prime kit branding.

Smarter sponsorships, bigger impact

Sponsorship Strategy

We connect brands with the right sports properties, aligning sponsorship investments with business objectives to create meaningful partnerships that deliver measurable success.

Qatar Airways x URC

Expanded Qatar Airways’ global presence as the official airline partner of the United Rugby Championship, connecting fans and teams across continents.

Spur x Springboks

Strengthened a long-standing relationship to establish Spur as the official restaurant of the Springboks, celebrating rugby with fans over great meals.

DHL LSA National Champs

Maximised DHL’s sponsorship to develop the National Championships into an annual flagship event.

DHL Lifesaving SA Watersmart Programme

Digitised DHL LSA’s Watersmart Programme to bring water safety education to over 1 million learners nationwide.

Prescient Freedom Paddle

Prescient took the lead as the title sponsor of one of South Africa’s premier ocean paddling races, championing endurance, adventure, and community spirit.

Seamless execution, maximum impact

Account Management

Our team handles every aspect of sponsorship management, ensuring smooth execution, strong relationships, and long-term success for both brands and rights holders.

Southampton FC

Successful partner acquisitions for Southampton FC, aligning brands with top-flight football.

Manchester United A World United

We created an immersive platform to unite Man United fans worldwide and make dreams come true.

DHL Africa Cup

Delivered a world-class event for the first-ever DHL Africa Cup, bringing 680 DHL employees from 42 countries to Cape Town for an immersive football experience.

HBSC 7s

Keeping thousands of fans happy throughout the multi-day event as the food and beverage operations partner for HSBC 7s.

DHL Lifesaving SA National Championships

We create a vibrant, seven-day flagship event at the National Championships that unites all facets of the sport and brings together a growing community of devoted volunteers, athletes and supporters.

DHL Watersmart Programme

We deliver dynamic school and beach activations, making water safety and drowning prevention education a fun and engaging learning experience for children and families.

DHL Stormers Golf Day

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Spur x Springboks

As the official restaurant partner, Spur maximises its sponsorship with dynamic fan engagement, stadium and training ground branding, VIP hospitality, player appearances, digital content, podcasts, and CSR initiatives—bringing fans and Springboks together over great food and unforgettable experiences.

DHL EPCR

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DHL URC

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DHL British and Irish Lions Tour

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Bringing sports sponsorships to life

Brand Activations

We turn brand partnerships into unforgettable moments, delivering activations that captivate audiences, deepen engagement, and maximise impact.

Run Your City Series

We manage dynamic DHL brand activations at one of South Africa’s most loved running events, creating an unforgettable experience for participants and spectators.

Western Province Rugby x Sunbet

After securing Sunbet as an associate sponsor of the DHL Stormers and DHL Western Province teams, we ensure their visibility among fans beyond game day.

DHL WP Rugby x Brightrock

Maximising BrightRock’s visibility across events, matches, and activations as an associate sponsor of the DHL Stormers and DHL Western Province Rugby.

DHL x Red Bull F1 Cape Town Circuit

Delivered a world-class DHL activation at the Red Bull F1 Circuit in Cape Town, ensuring maximum brand exposure to over 50,000 spectators.

Spur Flag Bearers

Created a once-in-a-lifetime experience for hundreds of children as Spur Flag Bearers walked onto the field alongside the Springboks, proudly carrying the national flags.

Springbok Supporters Golf Day

Hosted an exclusive golf day with SA Rugby Legends, giving sponsors and clients the chance to connect, play alongside rugby greats, and enjoy a memorable day.

DHL Voluntary Lifeguards

Supporting lifeguards with essential gear, equipment, and facilities—ensuring they’re always ready to protect and save lives.

DHL Stormers & WP Rugby

Maximising sponsorship impact through dynamic content, brand activations, VIP hospitality, media management, and unforgettable fan experiences—from player appearances to halftime entertainment.

Prescient x Freedom Paddle

Bringing Prescient’s sponsorship to life with CSR initiatives, digital content, client hospitality, brand activations, and media engagement.

Immersive moments that last a lifetime

Experiential Events

From VIP hospitality to bespoke exclusive events and large-scale fan experiences, we design and execute events that connect people in ways that leave a lasting impression.

VIP & Hospitality

From stadium suite setup to seamless execution, we create premium hospitality experiences that leave a lasting impression of your brand.

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Conferences & Expos

Delivering seamless, high-profile conferences and expos that showcase your brand and engage key stakeholders.

Fan Experiences

From the legendary Boktown parties to Rugby World Cup Springbok Trophy Tours, we create unforgettable moments that bring fans closer to the action.

CSR Initiatives

We’ve delivered impactful CSR initiatives in 40 countries, from sports and health clinics to player appearances, creating meaningful brand-led community experiences.

Mass Participation Events

From the Cape Town Big Walk to the Suncoast East Coast Radio Durban Big Walk, we’ve delivered world-class events that draw thousands. No crowd is too big, no detail too small.

Bespoke Events

We bring magic to meticulously crafted events and exclusive parties, creating unforgettable experiences for high-profile individuals and their guests.

Employee Engagement

We collaborate closely with partners and clients to elevate employee engagement, managing everything from travel logistics to seamless on-site execution.

Awards ceremonies

We create unforgettable awards experiences that celebrate excellence, honour achievements, and inspire employees. From concept to execution, we manage every detail to ensure a seamless and prestigious event.

Sporting Events

From national championships to golf days to water & motorsports, we create high-impact sporting events from concept to execution.

Sports development

Treble 99 NPC helps brands create impactful, sustainable CSR initiatives through sport, driving social change and empowering communities through sport.

Powering Sponsorships with Data-Driven Media

Communications & Digital Media

We extend the reach of sponsorships with integrated digital strategies, social media campaigns, and engaging content that drives fan interaction and brand exposure.

DHL x Manchester United

Captivating fans with memorable content for DHL x Manchester United’s ‘A World United’ global campaign.

DHL x EPCR

Delivered engaging storytelling across social media for DHL’s European Rugby Champions Cup EPCR Challenge Cup.

DHL x Puck Moonen

Inspired digital and video comms that left a lasting impact on DHL Europe teams.

DHL x Formula E

Live onsite activations and fan engagement that got the adrenalin pumping for DHL’s first E-Prix in Cape Town.

DHL x Veldskoen

Creative storytelling and campaign management that had everybody talking about DHL x Veldskoen “Dear Everyone” collab.

DHL x Red Bull

DHL Express partnered with Red Bull South Africa as the official logistics provider for the Red Bull Cape Town Circuit and Joburg show run, excellence simply delivered.

DHL x British & Irish Lions Tour

The team behind the team making it all come alive for DHL’s British and Irish Lions Tour to South Africa.

Spur Mascot Search

An award-winning campaign that made a child’s dream come true—becoming a Springbok Mascot for a day. Broadcast live during a Rugby World Cup match, it captured national attention.

OUR TRACK RECORD

Bringing brands and fans together for 25 years

For over two decades, Treble has been at the forefront of South African sports marketing, creating powerful moments between brands and fans. From iconic sponsorships to unforgettable activations, we deliver real impact—driving value, engagement, and lasting connections in the world of sport.