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Volkswagen Group Africa partnership with the Hollywoodbets Sharks

Treble Group successfully secures Volkswagen Group Africa partnership with the Hollywoodbets Sharks

Durban, 21 July 2026 – Treble Group has successfully secured a new three-year partnership between Volkswagen Group Africa and the Hollywoodbets Sharks, with Volkswagen announced as the club’s Official Vehicle Partner. The partnership brings together two iconic South African brands through a shared commitment to performance, innovation and excellence, while reinforcing Volkswagen Group Africa’s continued investment in South African sport as the company celebrates 75 years in South Africa. According to the Hollywoodbets Sharks’ official partnership announcement, the agreement will see Volkswagen support the club throughout the season with official vehicles, helping to keep the team moving both on and off the field while creating opportunities for supporter engagement and brand activations over the next three seasons.  Treble Group worked alongside both organisations to identify the strategic opportunity, align commercial objectives and successfully conclude the partnership. Gavin Smith, Head of Business Development at Treble Group, said: “The strongest sponsorships are built on genuine strategic alignment rather than simple brand exposure. Volkswagen Group Africa and the Hollywoodbets Sharks share a commitment to excellence, performance and innovation, making this a natural partnership. We’re proud to have successfully secured an agreement that delivers long-term value for both organisations.” Kyle Nel, Managing Director of Treble Group, said: “Our focus is always on creating partnerships that achieve meaningful commercial outcomes for everyone involved. This agreement reflects the value of understanding both the objectives of a rights holder and the ambitions of a brand, then bringing them together in a way that creates long-term value beyond the sponsorship itself.” The partnership is effective immediately, with Volkswagen branding and activations rolling out across Hollywoodbets Sharks platforms and activities during the upcoming season.

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Prescient Freedom Paddle

Prescient Freedom Paddle Unites Sport, Community and Conservation

Cape Town, 27 April 2026 – At its best, sport can do far more than fill stadiums or produce champions. It creates connection, supports communities, and leaves a lasting impact long after the event itself. That sits at the heart of the Prescient Freedom Paddle, one of South Africa’s most unique ocean endurance events. This year, more than 400 paddlers took on the iconic challenge around Robben Island, with the event once again bringing together athletes, sponsors, partners, and supporters around something bigger than race day itself. Treble partnered with the event across logistics, branding, sponsorship integration, and operational delivery, supporting an event that blends elite sport with meaningful social and environmental impact. The Prescient Freedom Paddle raises funds for Operation Smile South Africa, helping provide life-changing cleft lip and palate surgeries for children, while also supporting the SANParks Honorary Rangers and the work of the Table Mountain National Park Marine Unit. Since partnering with Operation Smile in 2024, the event has helped fund more than 27 surgeries, giving children the opportunity to smile confidently, speak clearly, and live without the stigma often associated with cleft conditions. At the same time, the event contributes to ocean conservation initiatives, including penguin colony protection, ocean clean-ups, ghost gear removal, and marine environmental education. Operation Smile South Africa and the SANParks Honorary Rangers have become an integral part of the Prescient Freedom Paddle experience. From the Honorary Rangers handing out medals at the finish line to updates from Operation Smile on the direct impact of the funds raised, the event continues to strengthen the connection between sport, conservation, and community. This year’s prize-giving also included an address from race director and Operation Smile ambassador Richard Kohler, who announced his next expedition in support of the cause. Samantha Boustred, Account Manager at Treble, said the event reflects the power of sport to bring people together around a shared purpose. “Bringing people together gives me the greatest sense of reward. Being able to play a role in uniting the paddling community, partners, and sponsors around something bigger than the event itself has been incredibly special.” Treble extends its thanks to Prescient Fund Services, Operation Smile South Africa, SANParks Honorary Rangers, participants, partners, volunteers, and the broader paddling community for contributing to another successful and meaningful event.

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Treble Group successfully secures Volkswagen Group Africa partnership with the Hollywoodbets Sharks

Volkswagen Group Africa partnership with the Hollywoodbets Sharks

Durban, 21 July 2026 – Treble Group has successfully secured a new three-year partnership between Volkswagen Group Africa and the Hollywoodbets Sharks, with Volkswagen announced as the club’s Official Vehicle Partner.

The partnership brings together two iconic South African brands through a shared commitment to performance, innovation and excellence, while reinforcing Volkswagen Group Africa’s continued investment in South African sport as the company celebrates 75 years in South Africa.

According to the Hollywoodbets Sharks’ official partnership announcement, the agreement will see Volkswagen support the club throughout the season with official vehicles, helping to keep the team moving both on and off the field while creating opportunities for supporter engagement and brand activations over the next three seasons. 

Treble Group worked alongside both organisations to identify the strategic opportunity, align commercial objectives and successfully conclude the partnership.

Gavin Smith, Head of Business Development at Treble Group, said: “The strongest sponsorships are built on genuine strategic alignment rather than simple brand exposure. Volkswagen Group Africa and the Hollywoodbets Sharks share a commitment to excellence, performance and innovation, making this a natural partnership. We’re proud to have successfully secured an agreement that delivers long-term value for both organisations.”

Kyle Nel, Managing Director of Treble Group, said: “Our focus is always on creating partnerships that achieve meaningful commercial outcomes for everyone involved. This agreement reflects the value of understanding both the objectives of a rights holder and the ambitions of a brand, then bringing them together in a way that creates long-term value beyond the sponsorship itself.”

The partnership is effective immediately, with Volkswagen branding and activations rolling out across Hollywoodbets Sharks platforms and activities during the upcoming season.

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Durban, 21 July 2026 – Treble Group has successfully secured a new three-year partnership between Volkswagen Group Africa and the Hollywoodbets Sharks, …

Cape Town, 27 April 2026 – At its best, sport can do far more than fill stadiums or produce champions. It creates …

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