Treble celebrates the recognition of DHL Lifesaving South Africa at the recent Hollard Sport Industry Awards, where the campaign received acclaim for its impact and alignment with brand purpose. As the long-time delivery partner of DHL Lifesaving SA, Treble supports all aspects of sponsorship delivery, from branding and logistics to event operations and digital strategy. The 2024/25 season was a standout example of the partnership’s reach and relevance, with meaningful initiatives that reflected DHL’s commitment to connecting people and saving lives. Over 1,000 professional lifeguards across 14 municipalities were equipped with essential DHL duty kit and equipment, including gazebos, umbrellas, and patrol flags. For the voluntary clubs, Treble managed the delivery of 2,700 sets of shirts, shorts, and hats, along with 1,500 anoraks and new branded duty swimming costumes rolled out nationwide. Permanent DHL branding was expanded to three more high-traffic beaches, now visible year-round at ten clubs across the country. The DHL Watersmart Program also reached new milestones, with more than 54,000 learners participating in face-to-face training and nearly 25,000 users engaging with the new e-learning hub. Treble helped coordinate twelve major summer activations, including high-profile events at Clifton, Kings Beach, and the Midmar Mile. These activations raised awareness around lifesaving, water safety, and the sport itself — while reinforcing DHL’s strong visual presence and brand purpose. At the 2024 World Lifesaving Championships in Australia, DHL’s support helped South African athletes compete at the highest level, several of whom returned as world champions. National pride was again on full display at the DHL Lifesaving SA Championships in Gqeberha, where Kings Beach and Newton Park hosted a memorable week of top-tier competition. “It’s always rewarding to work on campaigns that genuinely make a difference. The synergy between DHL and Lifesaving SA is real, and we’re proud to help shape a partnership that honours everyday heroes,” said Carmen Taylor, Senior Account Manager at Treble Group.

Treble is pleased to announce the renewal of Spur Steak Ranches’ sponsorship of the Springboks, reinforcing a long-standing partnership built on shared values and national pride. Spur has remained a dedicated supporter of South African rugby for over a decade. Working closely with SA Rugby and Treble, the brand has delivered campaigns that connect deeply with families and fans across the country. From matchday activations to community-led initiatives, this renewed sponsorship ensures continued alignment between two powerful South African brands. In the official announcement, Rian Oberholzer, CEO of SA Rugby, said: “As an iconic and loved local brand, Spur’s connection to SA Rugby and our teams in green and gold is one that is forged in the South African-ness of both our brands. In the same media statement, Vuyo Henda, Chief Marketing Officer of the Spur Corporation, was quoted as saying: “Spur has proudly shared in the joy, pride, and passion of South African rugby for generations. From spirited Spur Kids activations where young fans meet their rugby heroes, to family tables filled with match-day excitement, our partnership with the Springboks is rooted in a deep love for the game and the nation. It’s this enduring connection that made renewing our sponsorship with SA Rugby and the Springbok teams an easy decision. We’re especially proud to extend our support to the women’s and junior teams – celebrating rising stars and inspiring the next generation. As the official restaurant partner, we’re behind our champions every step of the way and look forward to cheering them on in the games to come.” “We are delighted to extend our partnership with Spur. Their emphasis is on bringing families and friends together, which is also something we strive to do as we look forward to sharing our journey over the coming years.” “Spur’s commitment to the Springboks is more than a sponsorship. It’s a statement of support for what the team represents to millions of South Africans,” said Kyle Nel, Managing Director of Treble Group.

Treble is proud to have played a key role in the award-winning Spur Springbok Mascot Campaign, which was honoured at the recent Hollard Sport Industry Awards. The campaign invited primary school learners to share what it would mean to stand alongside the Springboks as a matchday mascot. The initiative captured national attention and won in the Best Sponsorship of a Team or Individual category. Delivered in partnership with Spur Steak Ranches and SA Rugby, the campaign combined storytelling and national pride to create a unique fan experience. Thousands of families were reached through a multichannel approach that included in-school activations, video content, and a once-in-a-lifetime moment for the selected mascot at the Springboks vs All Blacks test match. “This campaign brought together everything that makes sports sponsorship so powerful: community, emotion and unforgettable moments,” said Kyle Nel, Managing Director of Treble Group.