Treble is pleased to announce the renewal of Spur Steak Ranches’ sponsorship of the Springboks, reinforcing a long-standing partnership built on shared values and national pride.
Spur has remained a dedicated supporter of South African rugby for over a decade. Working closely with SA Rugby and Treble, the brand has delivered campaigns that connect deeply with families and fans across the country. From matchday activations to community-led initiatives, this renewed sponsorship ensures continued alignment between two powerful South African brands.
In the official announcement, Rian Oberholzer, CEO of SA Rugby, said: “As an iconic and loved local brand, Spur’s connection to SA Rugby and our teams in green and gold is one that is forged in the South African-ness of both our brands.
In the same media statement, Vuyo Henda, Chief Marketing Officer of the Spur Corporation, was quoted as saying: “Spur has proudly shared in the joy, pride, and passion of South African rugby for generations. From spirited Spur Kids activations where young fans meet their rugby heroes, to family tables filled with match-day excitement, our partnership with the Springboks is rooted in a deep love for the game and the nation.
It’s this enduring connection that made renewing our sponsorship with SA Rugby and the Springbok teams an easy decision. We’re especially proud to extend our support to the women’s and junior teams – celebrating rising stars and inspiring the next generation.
As the official restaurant partner, we’re behind our champions every step of the way and look forward to cheering them on in the games to come.”
“We are delighted to extend our partnership with Spur. Their emphasis is on bringing families and friends together, which is also something we strive to do as we look forward to sharing our journey over the coming years.”
“Spur’s commitment to the Springboks is more than a sponsorship. It’s a statement of support for what the team represents to millions of South Africans,” said Kyle Nel, Managing Director of Treble Group.
