Treble Group has been appointed to manage DHL’s digital activations for the upcoming 2025 British & Irish Lions Tour to Australia. The campaign will focus on connecting fans across the globe through engaging, high-impact digital content. With a strong track record of delivering successful activations across rugby, football and lifestyle events, Treble brings more than two decades of sponsorship and digital marketing experience to the project. The campaign will reflect DHL’s core values and global brand identity while enhancing fan connection during one of rugby’s most iconic tours. “The Lions Tour is one of rugby’s most celebrated traditions and DHL plays a central role in bringing that story to life. We are excited to help expand that experience online, connecting fans in ways that are engaging, meaningful and true to DHL’s identity,” said Jeremy Lewis, Head of Business Development at Treble Group.