Treble is proud to have played a key role in the award-winning Spur Springbok Mascot Campaign, which was honoured at the recent Hollard Sport Industry Awards. The campaign invited primary school learners to share what it would mean to stand alongside the Springboks as a matchday mascot. The initiative captured national attention and won in the Best Sponsorship of a Team or Individual category. Delivered in partnership with Spur Steak Ranches and SA Rugby, the campaign combined storytelling and national pride to create a unique fan experience. Thousands of families were reached through a multichannel approach that included in-school activations, video content, and a once-in-a-lifetime moment for the selected mascot at the Springboks vs All Blacks test match. “This campaign brought together everything that makes sports sponsorship so powerful: community, emotion and unforgettable moments,” said Kyle Nel, Managing Director of Treble Group.