Treble is pleased to announce the renewal of Spur Steak Ranches’ sponsorship of the Springboks, reinforcing a long-standing partnership built on shared values and national pride. Spur has remained a dedicated supporter of South African rugby for over a decade. Working closely with SA Rugby and Treble, the brand has delivered campaigns that connect deeply with families and fans across the country. From matchday activations to community-led initiatives, this renewed sponsorship ensures continued alignment between two powerful South African brands. In the official announcement, Rian Oberholzer, CEO of SA Rugby, said: “As an iconic and loved local brand, Spur’s connection to SA Rugby and our teams in green and gold is one that is forged in the South African-ness of both our brands. In the same media statement, Vuyo Henda, Chief Marketing Officer of the Spur Corporation, was quoted as saying: “Spur has proudly shared in the joy, pride, and passion of South African rugby for generations. From spirited Spur Kids activations where young fans meet their rugby heroes, to family tables filled with match-day excitement, our partnership with the Springboks is rooted in a deep love for the game and the nation. It’s this enduring connection that made renewing our sponsorship with SA Rugby and the Springbok teams an easy decision. We’re especially proud to extend our support to the women’s and junior teams – celebrating rising stars and inspiring the next generation. As the official restaurant partner, we’re behind our champions every step of the way and look forward to cheering them on in the games to come.” “We are delighted to extend our partnership with Spur. Their emphasis is on bringing families and friends together, which is also something we strive to do as we look forward to sharing our journey over the coming years.” “Spur’s commitment to the Springboks is more than a sponsorship. It’s a statement of support for what the team represents to millions of South Africans,” said Kyle Nel, Managing Director of Treble Group.

Treble is proud to have played a key role in the award-winning Spur Springbok Mascot Campaign, which was honoured at the recent Hollard Sport Industry Awards. The campaign invited primary school learners to share what it would mean to stand alongside the Springboks as a matchday mascot. The initiative captured national attention and won in the Best Sponsorship of a Team or Individual category. Delivered in partnership with Spur Steak Ranches and SA Rugby, the campaign combined storytelling and national pride to create a unique fan experience. Thousands of families were reached through a multichannel approach that included in-school activations, video content, and a once-in-a-lifetime moment for the selected mascot at the Springboks vs All Blacks test match. “This campaign brought together everything that makes sports sponsorship so powerful: community, emotion and unforgettable moments,” said Kyle Nel, Managing Director of Treble Group.