Johannesburg, Monday, 19 January 2026 – Treble has designed and secured a new multi-year partnership with Nestlé BarOne as the Official Snack Supplier to Cricket South Africa (CSA).
The partnership aligns one of South Africa’s most established brands with South African cricket, connecting BarOne’s long-standing association with energy and endurance to the physical and mental demands of the Proteas men’s and women’s teams.
As part of the agreement, Nestlé BarOne will deliver in-stadium fan experiences at Proteas fixtures, supported by nationwide retail campaigns. The partnership centres on BarOne’s Big Bar One Energy campaign, which celebrates moments that demand sustained focus, resilience and performance, on and off the field.
Kyle Nel, Managing Director at Treble, said the partnership reflects a deliberate focus on relevance and long-term value: “This partnership was built around alignment between the brand, the audience, and the culture of cricket. Our role was to structure it so it delivers commercial value while remaining authentic to fans.”
Gavin Smith, Head of Business Development at Treble, added: “Cricket remains one of the most commercially powerful platforms in South African sport. Nestlé BarOne’s national footprint and everyday relevance make it a strong fit for CSA, particularly when the partnership is designed to live across retail, match-day, broadcast and digital environments.”
In the official announcement issued by Cricket South Africa, CSA Chief Executive Officer Pholetsi Moseki welcomed Nestlé BarOne to the CSA family, citing the brand’s strong portfolio, commitment to accessibility, and alignment with CSA’s values.
The partnership reinforces Treble’s role as a strategic broker, working with brands and rights holders to design sponsorships that deliver commercial impact, meaningful engagement, and long-term brand value.
