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Welcome to the Team

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The Treble Group welcomes new Sponsorship Sales Manager, Kelvin Adams, who will be adding his unique skillset to our team with over 10 years of experience in the sales and marketing management space.

Born and raised in Cape Town, Kelvin has a long-standing love for sport, which is one of the reasons why he was excited to join the Treble Team. That love for sport was cemented as a youngster who immersed himself in the world of Formula One and playing cricket and football.

A devoted husband, and father to his daughters, Kelvin cut his teeth in the Sponsorship Sales space before joining the Heart FM team as their Key Account Manager. His path led to media powerhouse, Primedia, where he fulfilled his role as Account Manager with aplomb.

Blending a vast knowledge of sport with his Advertising, Sales and Sponsorship expertise, Kelvin will be an asset to our team as we look forward to new beginnings in the South African sporting landscape.

The Treble Group team wishes Kelvin all the very best as settles in at our offices in Newlands.

To learn more about our Sponsorship Opportunities click here.

Introducing Treble Group UK

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Over the last 21 years, the Treble Group has cultivated an immense degree of experience as a strategic marketing agency specialising in sports sponsorship, rights commercialisation, experiential events, brand activation and communications for leading global brands across multiple sporting codes.

This has enabled Treble to build and grow long-term relationships within the sporting industry, which has seen Treble championing the rightsholders and brands we represent – ensuring we build and manage long-term partnerships that deliver value for the parties involved.

Treble (SA) is excited about the launch of Treble (UK) – a separate business based in the United Kingdom. Treble (UK) will leverage Treble (SA)’s experience, expertise, and where required, business capability to support the establishment of the new business.

The Treble (UK) Executive team are very enthusiastic about building a sports marketing agency with a unique value proposition. The Treble (UK) Executive team has solid global experience, having held senior positions at rights holder, corporate and sports marketing agencies.

Keith Harris, Kyle Nel, Mark Smith and Ben Milhench will be heading up the UK offices. The team bring a wealth of international and professional sports marketing experience that covers Formula One, Football, Rugby, Golf, Pro-Cycling, the Olympics and Esports.

Treble Group’s Managing Director, Kyle Nel, is pleased by this new business development. “We have been wanting to establish the business for a few years now, and feel the timing is right to enter the market. The collective experience, expertise and relationships of this Treble (UK) Executive Team brings to the business is truly exciting,” says Nel.

“This team has held senior positions for rightsholders, brands and agencies. I know what we have achieved in South Africa, and the vision, experience and expertise from this UK Executive team is very impressive. I am confident that by building trust and most importantly focusing on delivery, the Treble (UK) team will add value and build a world-class business,” added Nel.