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MTN renews Springboks headline sponsorship

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Good news coming out from SA Rugby headquarters that MTN has renewed its headline sponsorship of the world champion Springboks, with the multinational mobile telecommunications giant also confirmed as a principal partner for the eagerly awaited Castle Lager Lions Series, SA Rugby announced on Wednesday.

The renewal was negotiated for a five-year period and extends into 2025, supporting the ongoing effort to rugby enhance development and transformation in South Africa.

MTN took over as Springbok headline sponsor prior to the 2017 international season, a period during which both embarked on a journey of transformation that culminated in the Springboks becoming word champions in 2019.

“Confirming the renewal of our partnership with MTN is massive for SA Rugby and we are thrilled to continue on this road with them,” said Jurie Roux, CEO of SA Rugby.

“When we named MTN as our new headline sponsor four years ago, we realized that it represented a pivotal moment for SA Rugby and that welcoming a company of MTN’s size and reach was a significant moment for the sport.

“They have been a wonderfully supportive partner during a time of regeneration for the Springboks and the wider South African rugby fraternity, and have stuck with us through the pandemic. We are excited to continue to have MTN by our side.

“For MTN, it was never only about having their logo on the front of the Springboks’ jerseys. They wanted a powerful partnership and that is exactly what we have established in the last four years.

“When they came on board, rugby was in a precarious position, but they understood where we were headed and what we wanted to achieve, to inspire the nation, and as one of South Africa’s success stories in the last three decades, MTN fully supported us in that.”

Mapula Bodibe, Chief Consumer Officer for MTN SA, said: “We found it fitting to continue to back the Springboks following a very successful period during which they became the World Champions, warming the hearts of our nation.

“MTN has been a long-time supporter of South African sport and the renewal of our sponsorship of the Springboks further entrenches our position as an ardent supporter of South Africa’s sporting ambitions.

“Sports fans have had to endure a frustrating year. Teams and their supporters were left with very little to cheer about due to COVID-19, but we are finally getting to the stage where our team is preparing to take to the field again and unite our nation as only they can.

“We are delighted to renew our headline sponsorship just ahead of the important Lions tour in July, providing the Springboks and South African rugby with the necessary support to grow well into the future, while also offering our fans great digital platforms to enjoy their love of the game, especially as they can’t be in the stadiums,” she added.

MTN also announced that fans can look forward to being rewarded over the coming months with plenty of unique experiences, exciting new prizes and competitions, including a daily mobile Bok Trivia quiz in which MTN customers can test their Springbok rugby knowledge and stand a chance to win R100,000 every week

“To celebrate the sponsorship and to bring the joy of rugby back for supporters, lifting spirits where we can, a total of R50m in prizes will be given away over the next few months across different MTN platforms,” explained Bodibe.

“At MTN we believe in transforming realities and we are committed to this purpose, just as we are committed to supporting the Boks over the next five years.”

About the MTN Group

Launched in 1994, the MTN Group is a leading emerging market operator with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code ‘MTN’. Our strategy, Ambition 2025, is anchored on building the largest and most valuable platform business, with a clear focus on Africa. Visit www.mtn.com or www.mtn.co.za or follow on Twitter @MTNza

Issued by SA Rugby Communications

Treble unveils MTN as naming rights sponsor of Boktown

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Newlands, Cape Town – Treble is proud to announce MTN as the official naming rights sponsor of the Springbok Supporters’ Club’s Boktown events. With MTN being the headline sponsor of the Springboks rugby team, having naming rights to Boktown will ensure that they bring the game of rugby even closer to Springbok supporters and their customers alike.

Treble has been managing SSC, the official supporter’s club for the Springboks, since 2001 and has been activating Boktown events all over South Africa since 2004. The official supporters’ village creates a unique experience that goes beyond the 80 minutes on the field and offers passionate Springbok fans the best alternative to being at the game. Fans watch the test live on the big screen but the entertainment starts long before the first whistle and continues long after the final whistle with live entertainment, prizes and giveaways, best dressed fan competition and activities for the kids. Fans also get a chance to formally engage with select South African Rugby Legends through a structured ‘Q&A’ session before and after the game

For MTN, rugby is seen as an influential factor in developing national unity and creating positive change. This is further reinforced through unique competitions like ‘The Call Up’ where MTN is searching for the official Bozza, who will be the “social eyes and ears” for South Africa. Campaigns of this nature are just some ways in which MTN hopes to bring the supporters closer to the Springboks. Having naming rights to Boktown further solidifies MTN’s place as a fervent supporter of South African sport and rugby in particular.

Treble Group is extremely excited about the new partnership with many plans to bring South African rugby closer to its supporters through MTN and the Springbok Supporters’ Club.