HSBC Cape Town Sevens to be staged in December as season finale

The HSBC Cape Town Sevens will take on a new mantle after World Rugby announced that the popular event in the Mother City will be the final leg of a revamped and shortened HSBC World Rugby Sevens Series in 2021.

The South African leg of the Series will return to the Cape Town Stadium from 10-12 December after a Covid-enforced absence in 2020. Ticketing details will be announced in due course.

Treble Group is honoured to be part of this world-class event. Our operations team has successfully delivered an unmatched food and beverage solution for the past five events in a row since its move from Port Elizabeth, catering for over 100 000 rugby supporters during the course of each event, which always proves to be highly festive.

The condensed 2021 World Series includes five women’s and four men’s rounds and kicks off in Paris with back-to-back women’s tournaments on two weekends in May, before the teams set sail for the Olympic Games, scheduled for Tokyo in July.

The World Series will then recommence with men’s events in Singapore (29-30 October), followed by joint men’s and women’s events in Hong Kong (5-7 November), Dubai (3-4 December) and finally in Cape Town (10-12 December).

Detailed discussions are continuing with London and Vancouver on the viability of hosting men’s events in the window following the Olympic Games and prior to the HSBC Singapore Sevens in October and further updates to the schedule will be given when available.

SA Rugby CEO Jurie Roux welcomed the announcement and said that the rugby fraternity had been waiting for confirmation of one of the most anticipated sports events in the country.

“The HSBC Cape Town Sevens has delivered a world-class event for spectators and players alike since we moved the tournament to Cape Town Stadium in 2015,” said Roux.

“We are working very hard to ensure the same high standards and expectations are met this year, given the changed environment and expected pandemic guidelines that will apply.”

Roux said the 2021 season would be a taxing one on players and administrators and applauded World Rugby’s efforts in this regard.

“We have seen the disruptions caused by COVID-19 in the last year and it was not easy to get all the moving parts together, especially as the postponed Olympic Games also impacted on the normal planning,” added Roux.

“Credit must go to those involved to make sure that we will not only have a World Series, but also one that could finish on an absolute high here in Cape Town.

“We saw a very good appetite for the dual format of the tournament in 2019 and I am convinced that the same will apply this December. The fact that we will be the final tournament of the series will add to the excitement and drama that is so closely associated with sevens rugby.

“Matches will be played over three days and with some of the world’s best athletes and the unpredictability of sevens, the HSBC Cape Town Sevens will yet again provide our spectators with hours of excellent entertainment.”

World Rugby Interim Chief Executive Alan Gilpin said: “Today’s announcement of the HSBC World Rugby Sevens Series 2021 schedule marks a significant and exciting moment for rugby seven’s re-emergence from the impacts of the global COVID-19 pandemic and we thank HSBC and all Series partners for their unwavering support, and host organisations and participating unions for their hard work, patience and spirit of collaboration.

“As a key driver of game growth, particularly in emerging markets, the continued success of rugby sevens and the Sevens Series is a strategic priority for World Rugby and our US$4 million funding to support sevens programmes is a clear demonstration of our commitment. This unique Olympic year provides a huge opportunity to reach new audiences around the world and introduce them to the speed, skill and excitement of rugby sevens, encouraging them to become future fans of the Series.

“Above all, the health, safety and wellbeing of players, fans and the wider community remains our top priority and all stakeholders will continue to closely monitor global developments with the COVID-19 pandemic and work closely with host governments and health agencies to ensure a safe, secure and highly impactful return to the HSBC World Rugby Sevens Series.”

Treble delivers world-class food & beverage solution at HSBC Cape Town 7s

Green Point, Cape Town – We saw the speed of sevens rugby illuminating the Mother City this past weekend, as supporters from across the globe gathered for the highly anticipated HSBC Cape Town 7s. The Blitzboks performed extremely well during Saturday’s qualifiers but, unfortunately, went down to the All Blacks in Sunday’s semi-finals. They were able to claim Bronze from Canada, though, while the Cape Town 7s title went to the All Blacks after they defeated Los Pumas in a thrilling final.

Treble Group is extremely honoured to have been part of this magnificent, action-packed event. Our operations team successfully delivered an unmatched food and beverage solution for the third year in a row, catering for over 100,000 rugby supporters, making sure that everyone remained refreshed and hydrated with a wide range of local food and drink options.

Franchise giants, Woolworths and Nando’s, set up deliciously healthy pop-up stores, which were buzzing with customers for conveniently priced meals. Woolworths set up shop at two major kiosks in the inner concourse of the stadium and several conveniently-located coffee kiosks on the outer concourse. Nando’s, meanwhile, prepared and sold hot, fresh chicken on the sport, from two extremely popular marquees. We are so glad to have had Woolworths and Nando’s joining us this year and we could see that the supporters agreed!

As usual, we partnered with South Africa’s brewmasters, SAB, to deliver rugby’s staple refreshment at Cape Town 7s. SAB dominated with multiple watering holes to satiate even the thirstiest of fans. There was a strong presence of their all-new Castle Free – 100% Lager and 0% Alcohol – which became a new favourite among supporters. Our operations team mapped out the logistics of the solution with military correctness and made certain that all points were sufficiently staffed to avoid long queues.

Cape Town 7s saw the return of so many favourite food trucks from previous years as well as several new additions to the delicious menu, plus numerous popular vendors that served from within the stadium’s kiosks. We pride ourselves on partnering with local brands, giving these small businesses the opportunity to shine, as well as with national names and franchises. We are extremely happy with the result of our food and kiosk management from this year and we look forward to working with such great people again.

Meanwhile, our communications team was deployed to capture the supporters dressed in the variety of crazy and striking costumes that have become the Cape Town 7s tradition, and to document the sheer atmosphere of this great event. Our team, the official agency for the Springbok Supporters’ Club media and communications, kept those South Africans who could not attend in the loop of the Cape Town 7s vibe.

Using the wealth of experience that we have gained from extensive event and food & beverage management, the Treble team was able to conceptualise and deliver another world-class service to the 100,000 consumers who filled the stadium with their roar. We are thankful for working with industry greats such as SA Breweries, Peninsula Beverages, Woolworths, Nando’s and Redbull, as well as the numerous popular food kiosk and food truck providers. We are also exceedingly grateful to SA Rugby for partnering with us at this international-standard event.