The Springbok Supporters Club, which is owned by The South African Rugby Union (51 percent) and Treble (49 percent) is a unique marketing platform which engages directly with the Springbok fan’s.
The Brief
The Spur Flag Bearer program is a unique experience owned by the Sprinbgbok Supporters’ Club which enables Spur to showcase their support for the Springboks and investment in South African society.
Our Activation
Treble is responsible for the Spur flag bearers’ event activation, which sees 20 children together with their parents and a sibling invited to each domestic Test match. The children have the honour of walking on the field with the Springboks carrying the Springbok flags.
The Results
120 school children acted as flag bearers in the six domestic Test matches.
Spur experienced the retail benefit of the alignment with the flag bearer project.
