The Springboks are South Africa’s national team governed by the South African Rugby Union and won the Rugby World Cup in 2019 under the captaincy of Siya Kolisi.

The Brief

The Springbok Supporters Club is owned by The South African Rugby Union (51 percent) and Treble (49 percent).

Through Treble’s long-standing relationship with SA Rugby and having staged the 2007 Rugby World Cup Trophy Tour, Treble was requested to plan and execute a Trophy Tour throughout South Africa, should the Springboks win the 2019 Rugby World Cup in Japan. This meant bringing the trophy and the team to as many areas as possible by establishing the best route linking all the cities and the best way to touch as many people from all walks of life.

Our Activation

Players assembled in Johannesburg and started the tour off with a sponsor function.  The team, sponsors and families were transported to Pretoria to get on the branded Springbok bus. The tour started with a visit to the President at the Union Buildings.

The Trophy Tour then progressed throughout the country visiting Durban, East London, Port Elizabeth and Cape Town. In each city the team met with the Mayors and Premiers and drove through the thousands of people that lined the streets, before flying to the next destination.

Due to the size and nature of the Tour, planning included working with each city in advance to ensure disaster management, police, medics, permits, Mayor/Premier interactions and routes were put into place, while the number of buses required for each city and flight logistics running on a tight schedule needed to established for precision-like timing.

The Results

The Springboks’ World Cup win brought joy and unity to the country. Hundreds of thousands of people lined the streets for hours to catch a glimpse of their heroes over a six day, seven city tour.