EcoWatt is a global leader in renewable energy
The Brief
Treble was briefed to plan and execute a world-class partnership for EcoWatt that delivers global brand awareness as well as an inspirational sustainability story to tell the world that EcoWatt can ‘be the change’ within the world of Formula One racing – a truly global product.
Our Partnership
This strategic partnership brings in BWT Alpine F1 Team’s impressive professional set-up with several world leading aspects to their business. It is a multi-year strategic partnership with Ecowatt, an investment company developing renewable energy assets and funding social impact projects.
The Ecowatt brand identity is visible on Alpine’s 2023 challenger – the A523 – in the current FIA Formula 1 World Championship season as well as on the drivers’ and race team’s overalls at all Grands Prix events in 2023.
Otmar Szafnauer, BWT Alpine F1 Team, Team Principal: “Our partnership with Ecowatt is a long-term project with ambitious targets set to reduce our carbon footprint and fast-track to net-zero emissions. We are thrilled to have Ecowatt on board.”
Ecowatt CEO Thomas Puskas: “Both Ecowatt and Alpine have continuous, rapid innovation in their DNA, so we look forward to working closely with their incredible development teams to pioneer meaningful and measurable change on the No.1 issue facing the planet.”
About Ecowatt
Ecowatt develops and operates renewable energy power plants of varying sizes and capacities around the world, essentially increasing the much-needed supply of clean energy and carbon avoidance projects.
An addition, Ecowatt carefully selects and funds social impact projects which are holistic and sustainable. By leveraging innovative technologies, they will democratize access to green energy investment opportunities. https://ecowatt.io/
About BWT Alpine F1 Team
BWT Alpine F1 Team competes in the FIA Formula One World Championship with race winners Esteban Ocon and Pierre Gasly. Led by Team Principal Otmar Szafnauer, the team finished fourth in the 2022 Constructors’ Championship as it continues its quest to reach the pinnacle of Formula 1.
Led by CEO Laurent Rossi, Alpine is the French-style sports car brand founded in 1955 by Jean Rédélé and is now the dedicated brand for innovative, authentic and exclusive sports cars of the Renault Group. A wider Business Unit allows Alpine to benefit from the heritage and know-how of its historic Dieppe factory and the engineering expertise of BWT Alpine F1 Team, Alpine Racing and Alpine Cars teams.
