The Hubs Development Programme aims to develop and promote rugby within historically disadvantaged schools.
The Brief
The Hubs Development Programme aims to develop and promote rugby within historically disadvantaged schools, providing educators with coaching skills and creating employment for volunteer coaches. The purpose of the Hubs Dinner was to raise funds for the programme.
Our Activation
The DHL Stormers squad served as waiters for the business elite of Cape Town. Siya shared his story of how he was ‘found’ and nurtured into the top rugby player he is today in a way that echoes the Hubs Development Programme. Rugby memorabilia was auctioned off to raise funds for the programme.
The Results
Auction items raised in excess of R800,000 for the Hubs Development Programme at the annual Fundraising Dinner and Auction.
