Continental Tyre is one of the leading tyre manufacturers in the world.

The Brief

Through our relationship with the General Tire brand, Treble were briefed to conceptualise and event manage a VIP incentive experience for Continental Tyre SA’s ‘Best Drive’ dealers to launch their dealer incentive programme for Rugby World Cup 2019 in Japan.

Our Activation

Treble focused on the Road to the Rugby World Cup and introduced an experience walking through the eyes of a Springbok rugby player.

Treble’s rugby industry relationships meant we could secure Emirates Airline Park as the venue. The strong association with the SA Rugby Legends ensured an ‘A’ list of rugby celebrities that included 1995 World Cup winner Joel Stransky, 2007 World Cup-winning captain John Smit, 2003 World Cup captain Corne Krige and legendary commentator Hugh Bladen. Former Springbok and SA Rugby Legends CEO Stefan Terblanche hosted the evening.

The Results

200 Best Drive dealers were treated to a VIP experience, a once in a lifetime event with some of SA’s iconic Rugby Legends. Each guest received a Springbok rugby jersey which was delivered to their hotel room while at the event

“To Treble for putting it all together, thanks again for a great evening but more importantly your incredible organisational skills. We loved it.”

Stefan Terblanche
CEO SA Rugby Legends