Entering a sports sponsorship is only the beginning to a multi-faceted and complex initiative. Brand exposure on its own won’t suffice, which means you must explore every avenue possible to amplify the sponsorship to its fullest: This is what’s called Sports Sponsorship Activation, writes Kelvin Adams. Think of the analogy of a remote-controlled car. Without […]
SA Rugby and the British & Irish Lions confirmed on Tuesday that they were aligned on delivering the Castle Lager Lions Series in South Africa in the scheduled playing window. The Lions Board confirmed its preference to SA Rugby on Monday evening, prior to follow-up meetings earlier today. “After reviewing information relating to the various […]
The Treble Team is proud to announce that SunBet, the online betting arm of Sun International, has joined the Western Province Professional Rugby (WPPR) family as sponsors of the DHL Stormers and DHL Western Province teams. SunBet, which offers a secure online platform through which bettors can bet on the outcome of games, will be […]
The HSBC Cape Town Sevens will take on a new mantle after World Rugby announced that the popular event in the Mother City will be the final leg of a revamped and shortened HSBC World Rugby Sevens Series in 2021. The South African leg of the Series will return to the Cape Town Stadium from […]
Sun International’s online betting arm, SunBet, has added the Emirates Lions to its ever-expanding list of sports sponsorships. The announcement follows deal signed last month with the Cape Cobras cricket team, which further shows SunBet’s growing commitment to South African sport. The deal, which was exclusively brokered by the Treble Group, sees SunBet being aligned […]
Treble are proud to announce that SunBet, the online betting arm of Sun International, will be joining the Cape Cobras family as an Associate Sponsor of one of South African cricket’s most well known franchises. SunBet, which offers a secure online platform through which bettors can bet on the outcome of games, will sponsor the […]
Our valued client, DHL, the global leader in express logistics, supported two iconic food distribution charities, FoodForward SA and Mother Soup, as part of its goal to prepare and deliver a combined total of 1 000 000 meals to various communities in need by December. DHL realised the devastating consequences the Pandemic was having to […]
Treble is proud to announce that DHL Express, an international leader in the logistics industry, has joined the family of official global partners for the Castle Lager Lions Series 2021. Partnering with the British & Irish Lions – a major global rugby brand – and the world champion Springboks is a massive coup for the […]
Humbled and over-awed was the reaction of Springbok captain Siya Kolisi when he walked out of customs to a united South Africa exactly a year ago. Thousands of Springbok supporters had been waiting many hours to welcome their heroes at OR Tambo International Airport in Johannesburg. It was only the beginning of scenes reminiscent of […]
On behalf of the Springbok Supporters’ Club, the Treble Group would like to thank every single member for their valued support over the past 18 unforgettable years. Launching soon will be a brand-new Springbok Supporters’ Club, which is going “in-house” and will be managed directly by SA Rugby. This brings a whole new exciting experience […]