Who We Are

Treble employs a team of qualified, highly-experienced, marketing professionals.
Team Treble

Our team combines dedication, enthusiasm, talent and innovation to ensure a world-class solution specific to your needs. Our team brings extensive industry experience to your company in developing and managing pragmatic, focused sponsorship plans, aligned with your budget.

Selwyn Lewis, Founder & Chairman


Selwyn Lewis

After spending 25 years in London’s fast-paced banking and financial services sector, Selwyn returned home to sunny South Africa and started the Treble Group in 1999. His leadership expertise and financial savvy soon helped him establish partnerships with two world-renowned teams, Manchester United and Springbok Rugby, and served him well in helping the business partner with more world-class sporting brands from around the globe.

Kyle Nel, Managing Director

Managing Director

Kyle Nel

As our MD, Kyle has been instrumental in evolving Treble Group’s service offering. Kyle brings 14 years’s sports marketing experience to the team, where his thorough knowledge and relationships across the industry continue to shape the domestic market. Before joining Treble, he was SA Rugby’s Commercial Manager, where he managed all sponsorship, broadcasting, licensing and other commercial activities.

Eddy Luke, Chief Operations Officer

Chief Operations Officer

Eddy Luke

Eddy is our man on the ground and manages all the day-to-day operations of the business with a wealth of experience, strong financial and operational skills. His vast knowledge comes from his time spent as a tour accountant for Big Concerts. Today he manages the full financial, legal and process for Treble’s Food & Beverage solution for the Newlands Stadium and the Cape Town HSBC Sevens event.

Sherwyn Thompson, Operations Manager

Operations Manager

Sherwyn Thompson

As the former manager of the Cape Town International Convention Centre, Sherwyn joined our team with tons of experience in production and operational management. Today, he puts these skills to work in managing most of our major event solutions, including our mass participation events (30,000 participants), large-scale client activations, and Newlands Stadium and HSBC Sevens Food & Beverage solutions.

Jeremy Lewis, Senior Accounts Manager

Senior Accounts Manager

Jeremy Lewis

Jeremy joined our team as a former UK sports marketer and has been Account Lead for DHL South Africa for the past few years. He has also worked with DHL Global to develop and implement the activation solution for DHL’s sponsorship of the Copa America tournament in Chile. As our Senior Account Manager, Jeremy sees to the development of strategic planning, supporting activation plans and budgets, the management and delivery of these plans, and post-event reporting.

Louise Otter, Senior Accounts Manager

Senior Accounts Manager

Louise Otter

In the days before becoming a Senior Account Manager, Louise headed up SSC and Club Newlands. Today, she is the Sub-Saharan Africa Lead Account Manager for DHL and travels to over 25 African countries a year to activate various DHL sponsorships. In 2015, Louise was Project Manager for Treble’s “Africa as One” initiative for DHL, which saw her and her team travel from Cape Town to London by car and activating customer functions, rugby clinics, CSR initiatives and eye clinics in 43 countries, and filming and producing weekly videos of the trip along the way. All on time and under budget.