Treble delivers another world-class branding and media solution for the 2021 DHL Lifesaving SA Champs

It’s been a busy month for the Treble team as the DHL Lifesaving SA Champs took place at Kings Beach in October, after an 18-month hiatus due to Covid-19.

The event provided much-needed exposure for the Nelson Mandela Bay Municipality, as Gqeberha played host to some of the finest lifesaving talent in South Africa.

As the exclusive commercial and marketing agency to DHL Lifesaving South Africa, while also being the brand activation agency for DHL Express in Sub-Saharan Africa, Treble worked tirelessly to deliver a world-class event that had many challenges due to Covid-19 restrictions as per government-gazetted regulations.

With increased media exposure through Independent Media and Sport24’s online platforms, the flagship event has solidified its reputation as a major fixture on the South African sporting calendar.

A full branding solution, which included beach branding, inflatable competition arenas and a viewing tower, ensured the Treble team was crucial in delivering a successful event. This also included the development and management of all new DHL-branded duty and competition kit to all the lifesaving clubs across South Africa.

There was a well-crafted social media and communications content plan engaged with the clubs and lifesavers across all lifesaving platforms, and exclusive coverage in South Africa’s local newspapers and Sport24’s digital platforms, which promoted and showcased the event.

The third year since the reintroduction of surf boat racing, known as the Wimpy Surf Boat Shootout, has grown in popularity, and become one of the spectacular events at the DHL Lifesaving SA Champs. It’s one of the iconic lifesaving events with a rich heritage that has been in the wilderness for many decades, and the unwavering support from Wimpy will only see it growing from strength to strength.

Treble takes great pride in having facilitated in this new, recent partnership with DHL and delivered a professional sports event. The ability to leverage and maximise the various elements that the DHL sponsorship provides is crucial in promoting LSA’s message of water safety and drowning prevention, and we are excited to deliver even more in the future.

Treble MD, Kyle Nel, reiterated Treble’s commitment to DHL Lifesaving South Africa and ensuring this event remains a premier fixture in LSA’s sporting calendar. “We are proud to have staged and facilitated this excellent, world-class sporting event, and ensuring our clients project their objectives accordingly.”

Treble appointed as official DHL Stadium Advertising Sales Service Provider

The Treble Group has been appointed as the official Advertising Sales Service Provider for all advertising inventory at the DHL Stadium in Green Point.

The appointment by the DHL Stadium commercial management sees Treble Group acting as its Service Provider for the sale of its advertising inventory within the world-class stadium – first used for the 2010 FIFA World Cup and the home of DHL Stormers and DHL WP Rugby.

The partnership includes all advertising space in and around the stadium precinct such as: the stadium bowl including suites advertising, the concourse, the platform and outdoor spaces.

The Treble Group will manage all key aspects of advertising space within the stadium precinct and heralds a new chapter in the state-of-art stadium. Commenting on the appointment, Kyle Nel, Treble Group’s MD, said: “We are very excited to partner with the DHL Stadium and look forward to growing their advertising portfolio to one that will be front and centre in the minds of fans in the ground and global TV audiences.”

DHL Stadium Commercial Manager, Gina Woodburn, commented: “We are delighted and confident that our partnership with the Treble Group will be a successful one going forward. We believe Treble will help ensure that this iconic stadium’s brand, situated in the beautiful backdrop of Table Mountain, becomes a mainstay of South African sport and other major global events.”

This appointment forms an integral part of the commercialisation of DHL Stadium.

For any DHL Stadium advertising opportunities, please contact: