DHL announced as Official Logistics Partner for the 2021 Castle Lager Lions Series
Treble is proud to announce that DHL Express, an international leader in the logistics industry, has joined the family of official global partners for the Castle Lager Lions Series 2021.
Partnering with the British & Irish Lions – a major global rugby brand – and the world champion Springboks is a massive coup for the world’s leading logistics company. Both teams will rely on DHL’s key and tailored logistics services as part of a unique partnership,
For the first time ever, the agreement sees all players involved in the series sporting the DHL logo on the back of their jerseys, meaning that DHL are backing the Lions and the Springboks – three-time Rugby World Cup winners – both on and off the pitch with both teams reinforcing DHL’s brand message; Excellence, Simply Delivered
Treble is excited about the prospect of being aligned with one of rugby’s greatest touring sides and exposure that such an event represents for the DHL brand on a global scale. Our award-winning team look forward to executing world-class on-the-ground activations both on and off the field.
The CEO of DHL Express, John Pearson, is thrilled to be adding the Springboks as a partner to DHL’s existing partnership with the British & Irish Lions Tour next year and further building on their global ties with the rugby world.
“Rugby represents many important values such as teamwork, passion, speed and respect, all of which are core qualities that resonate very strongly with our DHL brand values. With both, we further highlight our commitment to rugby and to keeping the world connected. We look forward to engaging with the teams and fans of both the Lions and Springboks before and throughout the Tour.”
As ‘The Team Behind The Teams’, DHL will provide specialized and tailored logistics solutions to both teams on and off the pitch ensuring delivery of all equipment – such as crucial coaching, training and technical gear for a touring party of over 100 people. From coaches, support staff and management, to DHL employees and fans, they all play a key part in ‘The Team Behind The Teams.’
Jurie Roux, SA Rugby Chief Executive Officer, adds: “DHL is a brand that is synonymous with delivering excellence so today marks the partnership of two teams who strive to be the best. DHL have consistently been a supporter of rugby here in South Africa, so we are delighted to have their expertise behind us as we bid to defend our turf against the Lions.”
DHL has been a key partner of the Lions since 2005 delivering the last two Tours to New Zealand in 2017 and Australia in 2013, adding to its longstanding partnership and association with rugby on a global and local level. DHL as a brand is synonymous with rugby globally, thanks to existing partnerships with Rugby World Cups, World Rugby Sevens Series, DHL Stormers in South Africa, Ireland Rugby and Harlequins in England.
“We are thrilled to support both the Lions and the Springboks in the build-up and during the Tour,” said Hennie Heymans, CEO Sub Saharan Africa at DHL Express. “As official logistics partner, we leverage our logistics expertise to help deliver the teams off the field so that they can focus on delivering success on the field. With the addition of the DHL logo on the back of each team’s jerseys, it truly reinforces our commitment of being “The Team Behind The Teams.”