Castle Lager joins Boktown
Treble is happy to announce that legendary South African beer brand, Castle Lager, who’ve stood the test of time since 1895, has come on board as a Boktown sponsor.
Treble’s valued relationship with AB InBev has seen them work together with great synergy and passion in the local rugby landscape for many years. With the Springboks off to Japan later this year, the rugby space globally will be a hive of activity.
Treble MD. Kyle Nel, is delighted to have a proudly South African brand on board and is encouraged by the growing excitement in the local rugby landscape in the coming months. “As one of our longstanding partners, we value our relationship with AB InBev and we are happy to have a passionate, true South African brand such as Castle Lager aligned with Boktown,” says Nel.
“We have enjoyed working with this famous brand in the rugby environment, particularly the Castle Lawns during Vodacom Super Rugby at DHL Newlands and the HSBC World Rugby Seven Series at the Cape Town Stadium, and we look forward to building on that relationship in what is a very important year for South African rugby.”
South Africans are known for loving their sport and nothing brings fans together than the Springboks and Castle Lager – as their tagline says: ‘It all comes together with a Castle’.
Castle Lager joining Boktown as a sponsor coincides with the release of a unique Castle Lager SA supporters jersey. The legendary beer brand believes in the unifying power of sport to harness the collective spirit of our diversity. That’s why they are proud to bring you one jersey that represents our iconic sporting moments, made from those moments’ iconic jerseys. Finally, one jersey that unites us all, a true symbol of our spirit across all teams. One Nation. One jersey. One Beer.
AB InBev Head of Sponsorships, Gregg Fry comments, “As proud sponsors of the Springboks, Castle Lager recognises the importance of supporting our boys in green and gold. For this reason Castle Lager is particularly excited to be partnering with Boktown as it allows the brand to share the passion we have for rugby and the Springboks with the fans.
“Castle Lager, South Africa’s patriotic beer brand invites fans to come together as one to the best fan viewing experience to show their support.”