Wimpy partners with Lifesaving South Africa to save lives

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Treble Group is happy to announce Wimpy as a new national associate sponsor to Lifesaving South Africa (LSA). In line with the family brand’s motto, “Enjoy every moment,” Wimpy identified the opportunity to partner with LSA to assist the lifesaving community to save lives.

Treble is proud to have facilitated the sponsorship between LSA and Wimpy. Treble Group MD, Kyle Nel, is looking forward to seeing the lifesaving community grow from strength to strength. “I am very excited about this relationship. LSA is a voluntary institution built on communities and families enjoying a healthy outdoor lifestyle on our beautiful coastlines and inland waterways.”

“Wimpy epitomises these values by focusing on bringing families together while also supporting a valuable cause that affects all South African communities in terms of water safety and saving lives. I wish both LSA and Wimpy every success in this new and exciting venture,” added Nel.

LSA as a service and sporting organisation is committed to providing lifeguarding services and to promote and educate the development of water safety to all communities of South Africa. Every year LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.

“As a first-time sponsor of Lifesaving South Africa, we are honoured and thrilled to partner with LSA. As a brand that’s centred around family and creating moments worth sharing, Wimpy understands that South African families create a great deal of memories on our beautiful beaches. It is because of the selfless and brave men and women that all of this is possible. We hope our support for Lifesaving South Africa will further enable the lifesaving community to save lives, prevent drowning and promote water safety,” said Jacques Cronje, Marketing Executive for Wimpy.

The sponsorship deal represents a major boost to LSA in their efforts to ensure water safety throughout South Africa. “It is really fantastic that Wimpy has chosen to partner with LSA to save lives and prevent drowning. This partnership serves as an acknowledgement of the selfless work done by our volunteer lifeguards and will assist with improving the service currently provided. The sponsorship also means we will be able to reach more learners with our school Watersmart programme, which is vital if we want to reduce drowning in South Africa,” said Dylan Tommy, LSA President.

Wimpy has come on board in their first year to support LSA across their three main areas of operations:

  1. Associate Partner to LSA Duty Squads
  2. Associate Partner to the South African Lifesaving Championships
  3. Presenting Partner to LSA Schools Watersmart Programme

In addition, Wimpy has identified regional areas where retail stores will support the local lifesaving club members on a local level.

Lifesaving South Africa welcomes Wimpy; a well-loved family brand that shares our passion for water safety to keep communities in South Africa safe.

Another Treble Masterclass

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Treble Group’s Senior Account Manager, Louise Otter, provided yet another masterclass in managing the DHL account for Treble by producing a world-class three-day event fit for royalty. Well done to Louise, whose meticulous planning and strategy ensured a brilliant end result for both Treble and DHL.

The DHL Express Employee of the Year 2018 took place in Cape Town from the 19-21 February, culminating in a glittering, red-carpet Awards Event, which DHL goes to great lengths to show how much they value their top employees in Sub-Saharan Africa.

The valued employees enjoy a variety of activities during their visit, which includes a three-night stay at the Luxurious Westin in Cape Town’s CBD area, and they get to savour some of the most sought-after venues in Cape Town. While the powerboating activity was a huge hit, one of the more poignant outings was a visit to Robben Island to honour Nelson Mandela’s memory.

The Treble team are proud to be a part of this event. Here is a sneak peak at what the DHL Express employees from 42 Sub-Saharan African countries did to celebrate their 2018 achievements. We are really honoured to be associated with DHL, and to deliver world-class activations together.