Treble unveils MTN as naming rights sponsor of Boktown
Newlands, Cape Town – Treble is proud to announce MTN as the official naming rights sponsor of the Springbok Supporters’ Club’s Boktown events. With MTN being the headline sponsor of the Springboks rugby team, having naming rights to Boktown will ensure that they bring the game of rugby even closer to Springbok supporters and their customers alike.
Treble has been managing SSC, the official supporter’s club for the Springboks, since 2001 and has been activating Boktown events all over South Africa since 2004. The official supporters’ village creates a unique experience that goes beyond the 80 minutes on the field and offers passionate Springbok fans the best alternative to being at the game. Fans watch the test live on the big screen but the entertainment starts long before the first whistle and continues long after the final whistle with live entertainment, prizes and giveaways, best dressed fan competition and activities for the kids. Fans also get a chance to formally engage with select South African Rugby Legends through a structured ‘Q&A’ session before and after the game
For MTN, rugby is seen as an influential factor in developing national unity and creating positive change. This is further reinforced through unique competitions like ‘The Call Up’ where MTN is searching for the official Bozza, who will be the “social eyes and ears” for South Africa. Campaigns of this nature are just some ways in which MTN hopes to bring the supporters closer to the Springboks. Having naming rights to Boktown further solidifies MTN’s place as a fervent supporter of South African sport and rugby in particular.
Treble Group is extremely excited about the new partnership with many plans to bring South African rugby closer to its supporters through MTN and the Springbok Supporters’ Club.