March 2018 - TrebleGroup SA

Treble delivers top quality service of entertainment and hospitality at DHL Newlands

27 March 2018/in News /by treblegrouphsm

Newlands, Cape Town – The DHL Stormers were back to winning ways in their Vodacom Super Rugby campaign at DHL Newlands against the Reds on a cool and cloudy Saturday evening, with a nail-biting 25-19 win. Treble Group was right in the middle of all the action providing hospitality and entertainment solutions to the DHL Newlands crowd.

Treble provided our outstanding and efficient food and beverage solution to the thousands of spectators who turned up to support their boys. We saw to the management of the Castle Lawns, which was buzzing with excited as fans who were eager to begin the gees with a cold Castle Lager and some rugby banter in the beer garden. The stadium bars and kiosks were lively with hungry and thirsty fans and our vendors delivered cordially.

The Treble team also activated entertainment and hospitality at the event. We were pleased to host the DHL KFM Waterwise competition winners, who scored free tickets to the match for their innovative #DayZero advice. We also hosted the DHL Superbru Couch Experience winners, where a handful of lucky fans got to witness front row action by watching the rugby right on the fields, mere meters away from the goal posts.

Half-time entertainment was also managed by the Treble team, seeing to the activation of the DHL Half-Time Cannon Ball Challenge. As usual, this was a fun crowd favourite with DHL Stormers fan Jason Pascoe winning the R 1,000 cash prize.

“It was an awesome feeling being on the middle of the field at DHL Newlands and obviously winning was even better,” said Pascoe, who was overwhelmed by the whole experience.

We wish the DHL Stormers all the best on their derby tour to Pretoria, Johannesburg and Durban to face the Vodacom Blue Bulls, Emirates Lions, and Cell C Sharks respectively.

General Tire sponsorship of Lifesaving South Africa catches award-winning attention

23 March 2018/in News /by treblegrouphsm

Sandton, Johannesburg – The Sport Industry Group shortlisted the General Tire sponsorship of Lifesaving South Africa for “Best New Sponsorship” at the 2018 Sport Industry Awards. Treble Group, the exclusive commercial and marketing agents of the sponsorship, partnered General Tire with Lifesaving South Africa in November 2016 in a joint effort to promote safety on the road and safety in the water. We are exceptionally proud of the achievement and with the awareness that the sponsorship has brought to lifesaving in our country.

The marketing campaign takes advantage of Treble’s 360° approach and unites General Tire and LSA’s shared vision of adventure, sport and safety. Covering three key areas, namely, community service, lifesaving as a sport and drowning prevention education, our marketing solution raises awareness with a comprehensive branding and communications solution.

Community service

In the first year, Treble made sure that all 86 lifesaving clubs in South Africa received duty branding, with all 4,500 active lifeguards receiving fully-branded duty kit. LSA was proud to carry the General Tire brand on all designs, emphasising the team effort between the two organisations. We also managed the GT LSA Duty Calls social media competition, which successfully encouraged lifesaving clubs and their local communities to promote the sponsorship across a wide variety of platforms.

Lifesaving as a sport

In March 2017, General Tire stepped up as the title sponsor to the Lifesaving SA Surf National Championships, in Cape Town for the Junior/Senior age categories and in Port Elizabeth for the Nipper age category. Through an ongoing, innovative media campaign, Treble crafted all editorial content in-house and ensured constant media engagement and awareness in print, digital media and television. This included the introduction “Lifesaving” as a unique sporting category on the Sport24 website and network of media, complete with General Tire branding on the web page. The event also received coverage on SuperSport with two 26-minute segments on SS Showcase and SS Catch-up.

Drowning prevention education

General Tire also sponsored LSA’s Schools Watersmart Programme, a CSI programme that aims to enrich the drowning prevention portion of South Africa’s national curriculum. General Tire and LSA take education around drowning prevention to the next level with interactive talks and workshops, and excursions to the beach, where learners get to witness lifesavers in action. The programme has trained 48 facilitators throughout South Africa, who, in turn, reached over 17,000 learners in 2017. This does not include the number of learners affected by 15,000 posters and flyers distributed at school outreaches and social events.

Since the inception of the sponsorship in January 2017, lifesaving in South Africa has grown form strength to strength and the awareness of the General Tire brand has become synonymous with lifesaving. We are holding thumbs for General Tire and Lifesaving South Africa for the Sport Industry Awards in May 2018.

DHL Africa Cup a resounding success for Treble

20 March 2018/in News /by treblegrouphsm

Cape Town – This past weekend, DHL Express employees from all over Sub-Saharan Africa converged in beautiful Cape Town for the inaugural DHL Africa Cup. The football tournament and cheerleading competition, an internal employee incentive programme for DHL Express employees, ended with resounding success and high spirits for everyone involved.

Treble Group is proud beyond words to have been appointed as the official event organisers of this stellar event. Our full-service and multi-disciplinary team was in its element, involving destination management, entries and registration, branding and logistics, food and beverage and digital communications. Planning and developing began in July last year and, using “It’s time for Africa!” as the theme, Treble conceptualised a uniquely African edition of the tournament that also maintained DHL’s high global standard.

Our insights and experience with travelling and eventing throughout Africa allowed us to offer DHL a tailored destination management solution, where we organised international flights, transfers between venues and accommodation for over 450 delegates from 40 different countries. This included a custom, online registration system, which we developed in-house, specific to the event’s needs.

Treble secured Ajax Football Club, in Parrow, as the tournament venue for the weekend, and branded its 12 acres of ground in DHL yellow and red. We kept supporters and resting participants entertained with mascots, inflatables, live music by Gavin Edwards and Jeremy Olivier, and the People’s Tent – 1,000 square meters of fun and relaxation, including virtual reality tours, PlayStation 4, foosball and ping pong, face-painting and lounging areas.

The football and cheerleading action was followed by an afterparty each night at Zip-Zap Circus, which our events team converted to a personalised, DHL night club, complete with trapeze artists and electric flame dancers! Treble was right at home providing the food and beverage solution for the entire weekend, from bars to food trucks and manging caterers.

Treble also provided a full-service digital communications solution, which included developing a customised website that encompassed a phone-first standard to adapt to the African scale of technology. The website was complimented with a social media campaign that kept attendees up-to-date with important event information and gave employees and families back home all the news from on the ground in Cape Town.

We have been thrilled with the feedback we received from DHL Africa Cup attendees and would like to thank DHL Express SSA for giving us the privilege to turn on an event of this calibre. We cannot wait to begin working with DHL again on Africa Cup 2019!