Treble delivers even more to the 2017 Discovery East Coast Radio Big Walk

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Newlands, Cape Town – Treble Group, the official event managers of the Discovery East Coast Radio Big Walk, is once again proud to stage KwaZulu-Natal’s most walked and talked-about event on Sunday, 21 May 2017. With over 17 years of experience in creation and management of innovative, world-class events, we have implemented our unique strategy to ensure that we deliver even more than previous years.

This year we have decided to go green and paperless by facilitating a completely online entry system. Managed exclusively by Treble in-house, the new system has participants registering on the official event website in just a few swift and easy clicks. The system is giving all managing stakeholders an on-demand, quick and accurate snapshot of who to expect on race day.

We are continuing to deliver the event communications solution, by managing the event’s social media platforms, website and email channels. We have issued a day-to-day communications plan to cover all social media works for the Big Walk. Treble has expanded their communications portfolio by managing the event contact centre, responsible for assisting with online registration and event queries made by the 30,000 participants, via email and phone.

Preparations have already begun for activating the event in Durban, from branding and staging a distinct walking experience to setting up an engaging fan park at the finish area, including corporate hospitality and live staged events. We will also be manging the three-day race pack collection at Moses Mabhida Stadium, which has moved to the plaza this year, to embrace the warm Durban sun!

Treble is excited to be a part of presenting this massive event and we look forward to seeing the Durban community come together and walk with their Sole Mates.

For more information on the Discovery East Coast Radio Big Walk, visit: www.bigwalkdurban.co.za, or follow #DurbanBigWalk on Facebook and Twitter: @DurbanBigWalk.

Treble sponsors Hellenic Football Club team kit as part of CSI intiative

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Newlands, Cape Town – Treble Group has come on board to market Hellenic Football Club by sponsoring the on-field and off-field kits for the club’s five teams.

The Milnerton-based club is in the business of nurturing young kids and turning upcoming talent into professional football players. The club has over 110 players, from U11 to U18, who train three times a week. Hellenic is led by former SANTOS captain Mark Byrne, who places a non-negotiable focus on the boys applying themselves in their studies and life skills. It was this aspect that struck a chord with Treble’s Managing Director, Kyle Nel. Hellenic’s management is about making professional football players who can go on to have a career in the sport, and understands what it takes to become a top footballer. Given the limited opportunities, the Club focuses on grounding the kids in a solid education.

Treble’s decision to sponsor the club’s kit serves to encourage additional corporates to partner with Hellenic FC to bring even more value to the kids’ training experience. Treble and Hellenic have teamed up to provide corporates with a great CSI initiative and several ways to get involved, including:

  • Branding on club signage
  • Branding on the coaches’ box
  • Branding on all communications platforms

Treble is very proud to partner with Hellenic Football Club is looking forward to working with additional sponsors in further enriching this esteemed club’s development programme.

For more information on Hellenic FC or for details about what sponsorship opportunities are available, visit: https://www.treblegroup.com/sponsorship-opportunities/hellenic-football-club/.

Treble manages Flag Bearers competition with Spur and Springbok Supporters’ Club

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Newlands, Cape Town – Treble Group, Spur Steak Ranches and the official Springbok Supporter’s Club (SSC) have begun preparations for the start of the 2017 Castle Lager Incoming Test Series in June, when South Africa are set to host France for the first time since 2010. Treble, Spur and SSC are excited to announce the return of the Spur Flag Bearers Competition.

The Springboks are set to face France on the following dates:

  • June 10 – Loftus Versfeld, Pretoria
  • June 17 – Growthpoint Kings Park, Durban
  • June 24 – Emirates Airline Park, Johannesburg

Spur – South Africa’s favourite family restaurant franchise – are inviting children from all over the country to join them in kicking-off each test match by carrying South African flags onto the field and hoisting them high during the National Anthem. 10 lucky children will have the opportunity to be part of this prestigious ceremony.

Parents and guardians can enter their children on the official Spur website: https://www.spur.co.za/flagbearer/. The competition will run from April 14 to May 12, 2017.

The lucky winners will win four tickets to the watch the test matches live at the various venues. They will also be treated to a free Spur meal on the morning of the test matches.

Treble is excited to be working with Spur again, on behalf of the official Springbok Supporters’ Club. We are also delighted to welcome the Spur Kids into the world of rugby and give them an opportunity to be part of these thrilling events.

For more information on the Spur Flag Bearers competition or the Springbok Supporters’ Club, visit: https://www.springboksupporter.co.za or https://www.spur.co.za/flagbearer/, or follow SSC on Facebook, Twitter and Instagram: @saboksupporter.

Treble delivers world-class branding and media solution for 2017 General Tire Lifesaving SA National Championships

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Camps Bay, Cape Town / Kings Beach, Port Elizabeth – Treble recently activated two outstanding events over two weeks for the General Tire Lifesaving South Africa National Championships, lifting the profile of the sport in the South African sporting sphere and giving the sport and organisation the recognition it deserves.

As the exclusive commercial agent for Lifesaving South Africa (LSA) and the marketing agency for the General Tire sponsorship of LSA, Treble was the official branding and communications agency for the Master and Junior & Senior National Championships held in Camps Bay, Cape Town from March 30 to April 1, and for the Nipper National Championships held at Kings Beach, Port Elizabeth from April 6 to April 8.

Treble Group Managing Director, Kyle Nel comments, “We are proud to have staged and facilitated this excellent, world-class sporting event, and ensuring our clients project their objectives accordingly. We are thrilled to associate ourselves with such a community, and to join the drive in growing awareness around water safety and drowning prevention.”

LSA’s mission is to be recognised as the world’s leading water safety organisation, which is accessible to all communities, and to be at the forefront in the development of aquatic skill, measured by competition, dynamic leadership and marketability. Treble secured General Tire as the official sponsor of Lifesaving South Africa, in a move that fitted perfectly with General Tire’s mission to be safe on the road, as well as in the water.

In addition, Treble was responsible for securing additional partners to the events. DHL was appointed as the official logistic partner for LSA and aQuellé came on board as the official water supplier.

A full branding solution, which included beach branding, inflatable competition arenas, stage and big screens, a VIP viewing tower and a public activation zone, Treble was the master mind behind the success of the events.

A well-crafted social media and communications content plan engaged with the clubs and lifesavers across all lifesaving platforms. A media partnership with media giant Independent Group included daily and weekly coverage in local newspapers (Weekend Argus, Cape Argus, Saturday Independent and Sunday Tribune) to promote and showcase the event across the country. The Treble Media video production team was responsible for shooting a range of inserts for SuperSport. This included a Showcase feature, five Catch Up inserts, two Blitz inserts and two dedicated 26 minutes highlights programmes, which featured on SuperSport in April. These televised showcases are a type of broadcast that LSA had not been exposed to previously.

The events were well supported by a host of local South African celebrities for the General Tire Lifesaving SA Celebrity Challenge. Springbok rugby legend Percy Montgomery, local comedian and Lifesaving SA brand ambassador Siv Ngesi, Paralympian swimmer Achmat Hassiem (himself a former lifeguard), and Expresso presenter Ewan Strydom, competed against each other over a series of lifesaving events. The grand prize of R20,000 donation to a charity of choice. The prize went to Percy Montgomery, who donated it to the SA Children’s Home, as well as the GT LSA Water Smart Programme.

Treble is proud to have facilitated this exciting partnership and to have delivered a professional sports event. The ability to leverage and maximise the various elements that the General Tire sponsorship provides has been an amazing experience and we are excited to deliver even more in the future.

For more information about General Tire and Lifesaving South Africa, visit: https://www.lifesaving.co.za/gtlsa/, or follow GT and LSA on social media:

General Tire: Facebook @GeneralTireSA   Twitter @generaltire_sa   Instagram @generaltire_sa

Lifesaving SA: Facebook @LifesavingSouthAfrica   Twitter @LifesavingSA   Instagram @lifesavingsouthafrica